Why is KKV so Popular in Indonesia?

source : kkgroup.cn

It must be familiar to you if you hear the name KKV. A retail shopping outlet with a bright yellow color has recently attracted a lot of attention among Gen Z and other mall visitors who want to shop there. Actually, what is KKV, and why is it so popular with shoppers?

History and Expansion of KKV in Indonesia

KKV is a retail shop under the auspices of the KK Group. KK Group is a retail company whose products are targeted at the lifestyle of young people in China. Several other stores under the auspices of the KK Group are The Colorist, which focuses on beauty, and X11, which focuses on global pop culture.

Starting in China, their first shop opened on May 1, 2019. The appearance of KKV received a positive response from residents in China. Behind its popularity and high sales among Gen Z, KKV has also brought a new retail store phenomenon to Chinese society.

Considering its success in China, KKV began to expand to various countries, one of which was Indonesia. On March 4, 2020, KKV opened its first shop in Central Park, Jakarta. Thanks to the pandemic situation at that time, KKV succeeded in attracting Gen Z with an “omnichannel marketing” strategy that offered an experience by connecting a brand through a physical store with an online store or website.

What does Gen Z like about KKV?

When we enter a mall and see a KKV outlet, our attention will be drawn to go inside. Because the KKV is written in black, together with the contrast of the bright yellow background, all eyes are drawn to the shop. That’s not the only thing that attracts attention, because every KKV definitely displays several different themes and concepts from one mall to another.

However, what makes KKV attract customers is the goods sold there. KKV itself offers 11 kinds of lifestyle products, such as daily goods, stationery, food and drinks, toys, skin care, make-up, and many interesting fashion accessories. So Gen Z likes a lot of the goods in this shop.

Apart from that, the prices of these items are cheap and also pocket-friendly for Gen Z. Many of the goods presented by KKV include imported goods that may be difficult to find when purchasing at retail stores. With the “Omnichannel Marketing” strategy carried out by KKV, Gen Z can shop more comfortably by looking at the prices of goods online and also checking the physical items in offline stores if they want to buy them to be more confident.

Sustainability of KKV in Indonesia as a retail store

Considering that there is still a lot of interest from Gen Z in lifestyle goods to make ends meet, It is possible that KKV will still survive for a long time in Indonesia. Like Miniso, which has been successful in Indonesia, KKV is a reference for surviving in the Indonesian market.

Or maybe in the future, this type of business will have great opportunities for other competitors. Similar competitors, such as Daiso from Korea or Loft from Japan, could also enter the retail store market that provides all kinds of goods in Indonesia. Or it could be that other KK Group subsidiaries, such as X11, can also enliven the Indonesian market.