Marketing

Recently watched this series, “Made In India: A Titan Story,” this series teaches you how to build your startup from end to end. Although Mr. Xerxes Desai was backed with Tata trust, a normal person can learn a lot about product to sales from this series.

Generally the question comes to risking and choosing the best investments. I remember the best line of the whole series:

Marketing should be better than the product itself

It is about bringing value to customer’s life rather than just selling something. Emotions play a vital role in any purchase.

I don’t buy makeup products, I buy the confidence after I wear it

So, made me think about how will I market my products, what about you?