An observation of billionaires buying media channels instead of creating media channels.

An observation of billionaires buying media channels instead of creating media channels.

I’m sure you can guess which billionaires I'm referring to.

Jeff Bezos bought the Washington Post. Now Elon has purchased Twitter. To me, Elon buying Twitter is an acknowledgment that social and Twitter are now the news.

What we can learn from hyper-successful people: creating media is hard. Creating media channels is a hundred times harder. Instead, see if you can buy it.

Usually media is under-valued and under-monetized. Something I’ve done in the past is acquire email newsletters and web property. Think blogs, Facebook groups and social channels. Enter into a pre-existing community and monetize.

Have you successful acquired any media? What were the results?