When 52.7% of Crypto Projects Fail in Bear Markets: How Rocket Redefines Launchpad Standards Through Full-Cycle Empowerment

In Q1 2025, 1.8 million crypto projects faded away amid the market downturn — accounting for nearly half (49.7%) of the total failed projects since 2021. The harsh reality revealed in CoinGecko’s latest report is pushing the Web3 industry into deep reflection: as the market shifts from enthusiasm to rationality, traditional Launchpad services that treat “launch as the finish line” can no longer support projects through market cycles. Against this backdrop, Rocket, a decentralized Launchpad deeply incubated by M3 DAO, is building a new paradigm for survival in bear markets with its “full-cycle, multi-dimensional” ecosystem empowerment system, redefining the industry’s core expectations for Launchpads.

Breaking the Bear Market Dilemma: What Kind of Anti-Cyclical Launchpad Does the Market Need?

The severe volatility of the 2025 crypto market has exposed the flaws of traditional Launchpads. Data shows that current mainstream platforms can only maintain a 15% user retention rate for projects within three months of launch, and the service model of “no follow-up support after initial liquidity injection” has led 43% of projects to face trading stagnation after launch. What the market urgently needs is no longer simple IDO support or contract deployment tools, but a full-chain solution covering “technical security, liquidity guarantee, community stickiness, and brand trust.”

Core standards for the new generation of Launchpads are taking shape. Industry observations indicate that in 2025, user demands for Launchpads have shown three major shifts: from “zero-threshold participation” to “low thresholds with controllable risks,” from “single-point resource connection” to “ecosystem synergy networks,” and from “short-term price driving” to “long-term value accumulation.” This means that only platforms capable of building “technical compliance barriers, internal liquidity cycles, community self-drive, and global trust systems” for projects in bear markets can truly become partners that help projects navigate market cycles.

Four Core Capabilities: Rocket Establishes a New Benchmark for Anti-Cyclical Launchpads

With a deep insight into market needs, Rocket has transformed the industry’s expected anti-cyclical capabilities into actionable solutions through systematic design across four dimensions, emerging as a rare “project survival incubator” in the 2025 bear market.

1. Dynamic Compliance & Technical System: Fortifying the Security Foundation for Projects

Unlike traditional Launchpads that only provide basic contract templates, Rocket has created a three-in-one customized solution of “technology + compliance + scenarios” for three core tracks — DeFi, GameFi, and RWA. For DeFi projects, it adjusts collateral rates and liquidation thresholds in real time, significantly reducing the incidence of systemic risks; for RWA projects, it has built an off-chain data mapping system to achieve transparent traceability of ownership for assets such as real estate and green energy.

2. In-Depth Community Operation: Building a High-Stickiness Ecosystem

In terms of community operation, Rocket completely abandons the superficial model of traditional Launchpads that rely on airdrops to attract users. Instead, it adopts a dual-driver approach of “cognitive deepening + value co-creation” to build a highly cohesive and self-driven community ecosystem, serving as a core support for projects to resist bear market risks. As the core carrier of cognitive deepening, Rocket’s “Business School” has launched multilingual courses covering users in over 60 countries worldwide — for DeFi users, it breaks down practical strategies such as dynamic collateral rate adjustment and liquidation risk avoidance in bear markets; for RWA investors, it systematically popularizes compliance knowledge such as physical asset ownership verification and on-chain value tracing, helping users establish long-term value recognition of projects through actionable content, rather than focusing solely on short-term token gains. In terms of value co-creation, Rocket collaborates with KOLs deeply engaged in the Web3 track to create community-oriented exclusive content series — relevant interpretation videos have achieved “viral” spread on platforms like YouTube, with a single piece of content bringing an average of thousands of high-quality new users to ecosystem projects. It also activates the spontaneous creation vitality of the community, encouraging ordinary users to produce original content such as graphic guides, practical tutorials, and ecosystem optimization proposals around project scenarios, with high-quality works eligible for platform benefit rewards. This “professional guidance + universal co-creation” model has successfully transformed users from “passive participants” to “ecosystem co-builders,” allowing the community activity rate of Rocket-supported projects to remain high even during periods of low market confidence in bear markets, continuously injecting growth momentum into projects.

3. Global Trust Marketing: Consolidating Brand Risk Resistance

In terms of global trust marketing, addressing the pain point of scarce user trust in bear markets, Rocket has built a three-dimensional marketing matrix of “authoritative endorsement + value communication + precise reach” based on its positioning as a decentralized Launchpad. It establishes in-depth cooperation systems by linking global and regional top media (such as media partners like CoinDesk and Jinse Finance mentioned in the document), outputs professional content around ecosystem value and anti-cyclical capabilities, and matches corresponding communication channels based on insights into different global regional markets. This forms a brand trust system centered on compliance and linked by value, helping the platform and ecosystem projects consolidate the foundation of brand risk resistance during periods of capital caution and attract long-term attention.

4. Full-Resource Ecosystem Integration: Building a Multi-Dimensional Protection Barrier

Rocket’s core competitiveness lies in its ecosystem synergy network built by a team of Web3 elites. In the past two months, Rocket has completed over 20 market collaborations with the M3 DAO ecosystem, including joining hands with AI-driven InsightGenesis to develop Web3 intelligent insight tools, collaborating with Enterise to accelerate the implementation of decentralized technology, and co-building crypto ecosystem infrastructure with Euler. These collaborations not only provide comprehensive support in technology, data, and scenarios for projects but also connect the value loop of “users — capital — scenarios” through M3 DAO’s pool of over 200,000 active users and VooPay’s payment channels, significantly reducing the resource acquisition costs of ecosystem projects in bear markets.

Leading Industry Transformation: Rocket Redefines the Value of Launchpads

While traditional Launchpads are trapped in service failure in bear markets, Rocket is actively driving the industry’s transformation from “short-term speculation-driven” to “long-term ecosystem value-driven” through innovative practices, setting a new benchmark for the Web3 incubation field. In 2025, a “year of survival tests” for the crypto industry, Rocket’s exploration not only provides a methodology for projects to navigate market cycles but also sends a clear signal to the market: a truly excellent Launchpad should not only be a “booster” for project launches but also a “ballast stone” for the long-term development of the ecosystem. As more projects achieve “stable survival in bear markets and explosive growth in bull markets” under Rocket’s empowerment, a new Web3 incubation ecosystem centered on anti-cyclical capabilities is gradually taking shape.

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