How Businesses Win with an Internal Video & Creative Team

In the infinite landscape of small to large tech companies, video is essential to business success going into 2026. It sets your company apart from the over-saturated competition by telling original and powerful content. This means video should be seamless, right? So what’s the best solution? Simple: hire an internal video/creative team.

What makes up an internal video & creative team?

An internal video team is composed of video experts (camera operators, video editors, etc.) and designers (graphics, UI, motion, etc.). These specialists tackle all creative aspects for a company by bringing vital story perspectives so as to maximize engaging content for all types of users. They can work with any cross-functional partners like product, research, UX design, and even engineering to make the process easy.

Don’t hire an outside agency

You may think it’s easiest to hire an ad agency for a video as it seems more convenient and cheaper, right? Wrong. As a creative video manager who’s worked on several teams with Fortune 500 companies, agencies are more of a headache.

Hire an internal team!

I can assure you hiring internally is an obvious win. Mathew Lopes writes how to Supercharge Your Brand: 5 Benefits of Hiring a Professional Video Agency. However, imagine if you have this agency right when you need them? No formal contracts to sign, no huge budgets to approve, just start a project quickly. You have the freedom and opportunity to off-load many important tasks to an internal branded team who can pivot faster exactly how tech demands.

Here’s a breakdown of what you can expect when hiring an agency vs hiring your own video/creative internal team:

A word chart comparing the benefits of hiring an internal team.

Attract the right team

Building a collaborative team is essential for fostering innovation and producing high-quality content. A creative expert beats to a different drum. This means being nimble and inquisitive to hire diverse people who infuse some form of fun into the culture. If this is your first time hiring a creative or video expert, I recommend a talent acquisition specialist who can ensure your acquisition strategy succeeds.

Deadlines are key for small tech, so imagine if an agency pushed your project deadline due to lack of funds or a convoluted process? It can hurt your funding chances. I’d encourage you to assign a Producer or Video Lead to strengthen interpersonal relationships and make sure deadlines are reached. They can also organize regular brainstorming sessions, team-building activities, and implement agile project management methodologies to ensure efficient workflow and timely project delivery. One less thing for you to worry about.

I can’t stress enough the importance of internal processes and growth. It’s vital to encourage open communication and foster a culture of mutual respect and collaboration, as with any employee it will pay back in dividends.

Pay what people are worth

Adding video experts and creatives to your company will elevate the culture and inevitably be fun. When you foster a culture of inclusivity and diversity you attract a wide range of talent who will elevate all your future projects. I also encourage you to offer competitive compensation packages the same you would any engineer or program manager, as they are just as important.

Video is your future

The success of tech companies heavily relies on the backbone of their creative teams more so than ever. Attract, build, and manage an internal team of creatives that will in-turn foster innovation, growth, and lead to greater success for your business. You’ll unlock your company’s full potential and future. Hire and retain a video team that will make you proud.

Written By Paul Baker a Video Strategist & Producer living in LA.

www.paulvideo.com