2025

2025 was, without exaggeration, the most intense year in the history of **Proex Digital. It was not just about how much we worked, but about the weight of our decisions, the doubts along the way, and the stubborn will to grow inside the [Wake](https://wake.tech/wake-commerce/) ecosystem** without abandoning our values.

When I look back, I do not remember only numbers or case studies. I remember late nights adjusting proposals, meetings where I left with more questions than answers, and moments when I asked myself, “Are we really on the right path?” and still decided to keep going. Being the founder of Proex has never been just about owning a company; it has always been about building something meaningful for me, for the team, and for the clients who trust our work.

Reaching Elite Agency status within Wake, now at the end of the year, carries a huge emotional weight. This recognition is not only about platform expertise or project performance. It tells the story of people who went beyond working hours, who held things together on the hardest days, and who truly believed Proex could become one of the key references for Wake in Brazil.

There was fear in the process too. Fear of growing too fast, of not keeping up, of making mistakes in front of clients. And still, every new client that bet on us, every operation we migrated, and every result we delivered built a piece of the “step” we are standing on now with this Elite badge. None of this was easy, and that is exactly why it feels so emotional.

I write this less as a business owner and more as a person. Someone who, in 2025, worked a lot, had to learn how to delegate, to trust the team more, and to accept that growth hurts sometimes, but it is worth it when it is connected to a bigger purpose. If 2024 and 2025 were the years when Proex truly established itself within Wake, the next years will be about giving even more back to this ecosystem in the form of trust, partnership, and real outcomes.

In the end, being an Elite Agency is a title. What truly matters is the journey that brought us here and the people who chose to walk this path together. That is why 2025 will not only be remembered as the year Proex took a big leap, but also as the year I proved to myself that every effort to keep this dream alive was worth it.