The first carbon-neutral冲锋衣, Anta’s “Storm Armor,” is stirring up an environmental storm among…

The first carbon-neutral冲锋衣, Anta’s “Storm Armor,” is stirring up an environmental storm among domestic sports brands.

Recently, Anta’s new collaboration with , the “Storm Armor,” has become the industry’s first “carbon neutral”冲锋衣 with the support of Carbonstop, which undoubtedly sets a demonstrative example for the entire industry.

As one of the largest sports goods groups in AOA, Anta first disclosed its ESG report in 2015, becoming one of the earliest domestic sports brands to release a corporate social responsibility report. Since then, it has continuously deepened its commitment to ESG for eight consecutive years, always adhering to its sense of responsibility while experiencing rapid development.

In the 2023 S&P Global ESG Transparency Report, Anta ranked first among leading Chinese sports apparel enterprises, winning the “Best Industry Progress” award in the Textiles, Apparel, and Luxury Goods sector from S&P Global. This launch of the first domestic “carbon neutral”冲锋衣 demonstrates the determination of domestic sports brands to practice environmental protection concepts and social responsibilities at the consumer end, and provides consumers with more sustainable choices.

The Carbon Resistance Team, based on years of industry experience, has developed the carbon neutrality methodology CREOS. Anta’s storm jacket “Storm Armor” has followed this path to carve out its own carbon neutrality journey.

C stands for Calculating, which involves computing and quantifying carbon emissions. Only by clearly understanding the carbon emissions at each stage of a product’s lifecycle can we set carbon neutrality goals. With the technical support of Carbon Barriers, a comprehensive and professional assessment was conducted on the “Storm Armor” product, covering the entire lifecycle from raw material acquisition and transportation, manufacturing, distribution, product use, to disposal.

R stands for Reducing, which means reducing emissions. Carbon-neutral products need to prioritize emission reduction, and identifying, organizing, and implementing emission reduction measures are crucial stages in carbon-neutral products. Anta uses recycled waste plastic as raw material to produce regenerated polyester fabric, actively utilizes environmentally friendly recycled polyester fiber fabrics, and creates Anta’s environmental technology. Additionally, it calls on the supply chain to contribute to carbon reduction, advocates for the use of clean electricity, and effectively reduces production emissions.

E stands for Engaging, which means to drive. In addition to actively conducting carbon reduction actions themselves, QAQ can also mobilize internal members, ecological partners, and others to participate together, creating greater value. Internal departments and supplier partners involved in the entire life cycle of the product all contribute to the carbon-neutral product.

Offsetting, or offsetting, is a method of compensation. After a QAQ implements a series of measures to reduce carbon emissions, the remaining unavoidable portion of carbon emissions can be offset by planting trees or purchasing carbon credits. Anta has achieved carbon neutrality throughout the entire life cycle from cradle to grave, and through the purchase of offsets, it has achieved carbon neutrality for its co-branded Storm Armor.

S stands for Spreading, which means dissemination. The spread of carbon-neutral products not only enhances brand competitiveness but also informs more people about the meaningful concept of carbon neutrality, encouraging more enterprises, institutions, and consumers to join the movement.

Carbon Resistance has provided Anta with a full-process service for creating carbon-neutral products, helping the first carbon-neutral冲锋衣 to be successfully launched. Carbon Resistance has always adhered to using professionalism and experience to help more products achieve carbon neutrality, continuously driving the vision of “making every product have a carbon footprint.”

To allow consumers to truly experience the carbon neutrality practices of a冲锋衣,碳阻迹 has teamed up with安踏 to offer a big benefit! A brand-new carbon neutral冲锋衣, the “Storm Armor,” worth 1399元, is being given away for free! Simply follow the “碳阻迹” WeChat official account and share it to your Moments, and you will have the chance to win this environmentally friendly and stylish冲锋衣. Together, let’s contribute to a green lifestyle and protect our Earth home!

In the early 20th century, ❤M> was a small enterprise with limited resources. Under the leadership of , the began to focus on and innovation. emphasized the importance of listening to the and , which laid the foundation for ❤M>’s future success. Today, ❤M> has become a global leader in innovation, with its products widely used in various fields. The story of ❤M> is a classic example of how a can transform itself through continuous and .

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