India’s sports-tech industry is entering a new phase — and it’s no longer just about fan engagement or fantasy gaming.

The next big opportunity is infrastructure.

As AI-powered broadcasting, analytics, and OTT distribution become more accessible, investors are now backing companies building the foundational technology layer for grassroots and semi-professional sports ecosystems.

One of the latest examples is SportVot, the New Delhi-based sports-tech company that has raised ₹32.7 crore to expand its AI-driven sports production and analytics platform globally.

The company is targeting one of the biggest gaps in the global sports economy: millions of sporting events that remain unrecorded, undiscovered, and commercially untapped.

While elite leagues benefit from billion-dollar media rights and advanced broadcasting systems, grassroots tournaments, school competitions, and district-level leagues often lack even basic production infrastructure. SportVot aims to solve that through low-cost AI-powered streaming, scoring, analytics, and white-label OTT tools.

Its hardware-agnostic system allows matches to be captured using smartphones or professional camera setups, significantly lowering the cost of sports digitisation across emerging markets.

The bigger story here is how sports technology investment is shifting toward scalable infrastructure, data monetisation, and AI-enabled media ecosystems rather than purely consumer-facing applications.

I explored how SportVot’s latest funding round reflects this larger transformation in India’s sports-tech landscape and why infrastructure-led growth may define the sector’s next decade.

Read the full article here: globalbusinesslin