Are Google Ads Worth It For Small Business?

Yes, Google ads are worth it for small businesses. Let me show you the ways.

The latest data on why a small business needs PPC advertising.

Here’s the data on why Google Ads are almost an unavoidable investment for SMEs…

As of June 2021, **92% of the search engine market belongs to Google.** Yep, that’s right, they basically own the space. This means that if a small business wants their brand or product to be present to people looking for products or services like theirs, they’ll need to use Google either organically, OR via paid ads (PPC). Paying your way with paid ads is quite simply the quickest way to be present on search results!

Almost **50% of people go to the top three paid ads in search results.** This means you’re more likely to get people to your website by being present in the top 3 ad results, than depending on people to find you organically.

One-third of people click on a paid search ad because it directly answers their search query. And, people that click on these same ads have been found to be far more likely to make a purchase. That’s great for sales, right? Right.

Why is that? Well, it could be that around **63% of users can’t tell the difference between a paid ad and an organic listing. We kind of know ads are towards the top of search results don’t we? But people searching are usually only looking for what they want, so if the ad promises what they want, they’ll simply click through. In fact, [50% of people arriving at a retailer’s site from paid ads are more likely to buy than those who came from an organic link](https://unbounce.com/ppc/seo-vs-ppc-infographic/)**.

Finally, across the board, **Google tends to deliver between 2–8:1 Return On Investment (ROI) — so if you give a $1, you’ll get between $2-$8 back in your pockets.** That’s pretty good for SMEs.

What Conversion Rate can you expect from Google Ads?

In 2022, the average Conversion Rate in Google Ads across all industries is 4.40% on the search network (Source). This benchmark has gone up by 17% over the last 5 or so years. Small businesses are more dependent on the Google Search network than ever before, with the average cost per conversion sitting at about $56. If your small business has a customer lifetime value above this, which most would hope to, then yes, Google ads are certainly worth it for small businesses.

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This article was originally published on my website.