Juul Settlement Second Payments Are Going Out to 165,982 Claimants — Check Your Spam

Photo by OpenClassActions on Unsplash

Second payments from the $300 million Juul class action settlement are now being distributed to 165,982 eligible claimants. The $15.3 million in funds comes from uncashed checks and uncollected digital payments from the first distribution round, and payments are arriving automatically for claimants who received and deposited their original payment. A detailed breakdown of the second payment distribution covers who qualifies and how amounts were calculated.

The pattern here is familiar in large consumer class actions. Out of 843,451 approved claimants in the original settlement, roughly 110,396 never collected their payments. That left a substantial pool of unclaimed funds, and the approved redistribution is now channeling those dollars back to the 165,982 claimants whose recalculated share meets the $15 minimum threshold. The average second payment works out to approximately $92.48, though the largest individual payment could reach $1,413.63.

What makes the Juul settlement structure worth examining is the weighted allocation formula that continues to govern how these funds are divided. The original plan assigned points based on total spending on Juul products, but it also applied multipliers that reflected when a person started using the products and whether they were a minor at the time of their first purchase. Youth purchases received the heaviest weighting at four times the retail expenditure, while early adult adopters who began buying between 2015 and 2018 received double weighting. Adults who started purchasing between 2019 and 2022 received standard weighting. That tiered approach was designed to direct proportionally more money toward the populations the lawsuit argued were most harmed by the company’s marketing practices.

The redistribution follows the same formula. Points are recalculated using only the pool of eligible redistribution claimants, and each person’s share of the remaining $15.35 million is proportional to their original point allocation. There are caps in place to prevent any claimant’s total payments from exceeding 150% of their retail spending on Juul products, or 300% for youth purchases.

No action is required from eligible claimants. The settlement administrator is issuing second payments using the same payment method from the first distribution, which could include virtual MasterCard, Amazon card, Venmo, PayPal, ACH direct deposit, or paper check. Claimants should watch for their payment to arrive through the same channel they used to collect their first check.

The underlying lawsuit alleged that Juul Labs and Altria misled consumers about the addictiveness and safety of Juul e-cigarettes, and that the company unlawfully marketed flavored nicotine products to minors through social media campaigns and youth-oriented advertising. The litigation was consolidated into a multidistrict case in the Northern District of California, and after years of discovery, depositions, and a bellwether trial, the parties reached a combined settlement exceeding $300 million. Final approval came in stages, with the Juul portion approved in September 2023 and the Altria portion in March 2024. Neither defendant admitted wrongdoing.

The first distribution ran from October 2024 through May 2025, with payments ranging from $15 to over $10,000 and an average payout of roughly $240. The collection rate of 86.9% is relatively high for a consumer class action of this scale, though the 13.1% non-collection rate still produced enough unclaimed funds to generate a meaningful second round.

For those tracking the broader Juul legal landscape, the company has faced consequences well beyond this consumer class action. Settlements with 48 states and territories totaled more than $1 billion, and a separate $1.2 billion settlement resolved approximately 10,000 individual plaintiff claims. The full details of the second payment distribution, including case information and the allocation methodology, are available at OpenClassActions.com.