𝐋𝐨𝐨𝐩𝐬 ♻️ >>>> 𝐅𝐮𝐧𝐧𝐞𝐥𝐬 🌪️

🎓 I enrolled to Reforge for the 1 year membership in 2021. While I bear a transversal profile, I had limited knowledge in product and growth at the time. One of the first concepts I learnt: 𝐋𝐨𝐨𝐩𝐬.

ℹ It is key the understanding on how a product grows 📈 , stating that it is the most crucial question to answer for any company, especially venture-backed startups. 🔻 𝐆𝐫𝐨𝐰𝐭𝐡 𝐟𝐮𝐧𝐧𝐞𝐥s, a popular framework used to explain product growth, are not enough. 🔻 𝐓𝐡𝐞 𝐟𝐮𝐧𝐧𝐞𝐥 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 is too narrow and leads to strategic and functional silos within a company, as well as a lack of consideration for reinvestment and compounding growth.

💡 𝐆𝐫𝐨𝐰𝐭𝐡 𝐥𝐨𝐨𝐩𝐬, which represent a system where inputs generate outputs that can be reinvested in the inputs, creating a sustainable compounding growth effect: 🔼 The fastest-growing products, are powered by one or two major growth loops that evolve over time. 🔼 These loops are more defensible as they combine the product, channel, and monetization model into a single system, making them harder for competitors to replicate.

🧠 Adopting the growth loop framework leads to different approaches to growth, investment decisions, and team organization: ✅ It encourages a shift from short-term, siloed thinking to long-term, systemic thinking. ✅ That understanding and measuring growth loops is the first step, but to fully leverage them, they need to be translated into a quantitative growth model. ✅ This model can help communicate, prioritize, make strategic bets, set goals, and drive the metrics roadmap.