Live Web Wednesdays: Edition 6

Food and Design: Sweetgreen, Chowdeck, and BlueApron.

Made By Mariam Omiteru

We’re back with another round of Live Web Wednesdays Series with Mariam! This month’s lineup of live sites are yummy ones that caught my eye: **Sweetgreen, [Chowdeck](https://chowdeck.com/), and [BlueApron](https://www.blueapron.com/)**.

The carousel is live on **LinkedIn**.

Now let’s get into them👇

1. Sweetgreen

What They Do: Sweetgreen is a healthy brand that makes fresh, customizable salads and bowls accessible for individuals, businesses, and remote teams.

🎯Why It Converts:

• Imagery that sells: Colourful, fresh bowls immediately communicate quality, freshness, and variety, drawing users in.
• Transparency builds trust: Detailed menu info like Ingredients, allergens, macros, and more lets users make informed choices before committing.
• Eco-conscious info resonates: Displaying carbon footprint (CO2E) per meal and highlighting sustainable sourcing reinforces brand values and appeals to conscious consumers.
• Clear paths to order: Prominent “Order Now” buttons in hero, navbar, and menu pages remove friction and guide users directly to conversion.

💕What I Loved:

• I loved the fact that their meal imagery is of the highest quality, and it just instantly makes the food feel appetizing.
• I love that the landing page is straightforward; no too much info at once.
• I like that the colours are matched perfectly and the greens feel fresh without shouting, and the accents complement beautifully.
• I love that they prioritize accessiibility with the “enable accessibility” feature.
• I really like this section below, it was fun for me😁

😋If I were on the “Sweetgreen” team:

Tiny disclaimer: this isn’t shade. The designs I spotlight already do a lot right. I just like to daydream what I’d add if I magically joined their team😂.

• Add a testimonial section Highlighting real customer experiences builds credibility and trust, giving users confidence to order. Why? Social proof builds trust and reduces hesitation. Real customer experiences make the brand feel human, approachable, and credible, guiding users’ decisions without cluttering the UI.
• Add a left & right margin (see GIF below) Consistent spacing gives content breathing room, making the site easier to read and navigate. Why? Proper margins improve readability and visual hierarchy, reducing cognitive load.

Font Pairing & Downloads: Headers and body are Sweet Sans Text.

2. Chowdeck

What They Do: Chowdeck is your go-to brand for food delivery and ordering. They provide an easy platform for both vendors and customers where they can order meals, groceries, everyday essentials, and health products.

🎯Why It Converts:

• Culture-conscious hero: The hero copy “Have you eaten?” appears in local languages (English, Yoruba, Hausa, Igbo, and Pidgin) and pairs with illustrations featuring iconic landmarks from Nigeria and Ghana. This combination makes the hero instantly relatable, tying directly to users’ cultures and emphasizing the basic human need for food.
• Variety in one platform: Meals, groceries, fresh markets, and healthcare supplies cater to multiple user needs.
• Transparency & trust: Live updates, rider ratings, and 24/7 support reassure users about reliability.
• Promotions & ChowPass perks: First-order discounts and subscription benefits encourage trial and retention.

💕What I Loved:

• I love the use of bright, bold colours; each page pops without clashing.

• I love that the hero is culturally conscious; the multilingual copy and local landmarks show real design intention.
• I like that the platform has dedicated pages for vendors, riders, and non-food products, showing the full scope of what Chowdeck offers.
• I really love the overall UI and motion; everything feels polished.

😋If I were on the “Chowdeck” team:

• Add a testimonial section (Chowpass) Featuring real customer experiences, especially around ChowPass, builds credibility and trust, giving users confidence to subscribe and order. Why? Social proof reassures hesitant users. For subscription products, testimonials highlight satisfaction and reinforce value, which can boost conversions.
• Increase contrast in high-colour areas (see example below) Some bright illustrations and backgrounds could use stronger contrast for readability. Why? Clearer contrast improves accessibility, reduces cognitive load, and makes the UI feel more polished and user-friendly.

Font Pairing & Downloads: Headers and body are Plus Jakarta Display.

3. Blue Apron

What They Do: BlueApron is a meal-planning platform that delivers meal kits, soups, salads, and ready-to-assemble meals directly to your door. Their website walks you through their menu quickly, highlights variety, and makes ordering easy, whether you want a one-off meal or a subscription.

🎯Why It Converts:

• A “Hero” section: Blue Apron keeps the hero lean: one line (“Meet the new Blue Apron”) and a high-impact food video. No extra sub-copy, no filler. It respects attention spans and lets the visuals do the selling.
• High-Quality Food Imagery: Their photography is genuinely doing half the selling. The shots are bright, detailed, and they make the food look real enough to trust and good enough to want immediately.
• Tabbed Menu Navigation: The menu tabs (“This Week,” “Next Week,” holiday categories, special kits, etc.) feel like flipping through a streaming platform. It keeps you curious, encourages browsing, and gives a sense of variety without overwhelming the layout.
• Subscription Model With Low Friction: They frame the subscription as flexible instead of clingy. That lowers the commitment barrier and makes users more willing to try it without overthinking.

💕What I Loved:

• I really love their colour palette; it’s calm, balanced, and just works. Nothing flashy, nothing dull. It just feels thoughtful and cozy, giving the site a welcoming, homey vibe.
• Among the sites I checked, it was the only one with a testimonial section, which I really like. Although I would have preferred it to be linked to actual users.
• I like the chat icon on the landing page. It’s visible without being intrusive and makes getting help feel effortless.

😋If I were on the “Blue Apron” team:

• Fix the footer contrast The deep orange background with black text isn’t great for accessibility. It makes the footer harder to read, especially for users with visual sensitivities. Why? Stronger contrast = better readability, better accessibility, which can boost conversions.
• Link Testimonials to Users The testimonial section currently just shows names, which doesn’t give users real context or trust signals. Linking to actual reviews on Twitter, Instagram, the Play Store, or a dedicated page would make it more meaningful. Why? Authentic user feedback builds credibility, trust, and confidence in the brand, and gives the brand a human touch.

Font Pairing & Downloads: Headers and body are **IvoryLL and [Volte](https://befonts.com/volte-font-family.html)**.

That’s a wrap for the 6th edition of Live Web Wednesdays.

Which site was your fave, and what will you be using for your own designs? Drop it in the comments! See you next time.

Want more live websites for design inspo? Follow me on LinkedIn for more live websites you can use for your next design inspiration.