Good Honey Celebrates Five Consecutive Platinum Awards, Bringing Fifth-Generation American Beekeeping to Modern Tables

Credits: Good Honey

From Montana Clover to San Diego Citrus, the family-owned American honey brand combines more than a century of beekeeping experience with award-winning raw honey, regional flavor and farm-to-table integrity.

EL CENTRO, Calif., August 5, 2026 — Good Honey, a family-owned American honey company led by fifth-generation beekeeper Colby Ashurst and his wife, Barbara Ashurst, is bringing more than a century of family beekeeping experience to a new generation of consumers searching for premium, raw and responsibly harvested honey.

Rooted in the Ashurst family’s long-standing connection to American agriculture, beekeeping and honey production, Good Honey offers regionally distinct varieties harvested from U.S. hives. The brand’s growing collection includes its award-winning Montana Clover honey, bright San Diego Citrus honey, smooth Creamed Clover honey and a curated honey tasting flight.

Good Honey’s philosophy is reflected in a simple promise: “Nothing added, nothing taken.”

That commitment has helped the company distinguish itself within the premium honey, specialty food and farm-to-table markets while remaining faithful to the American beekeepers, agricultural communities and landscapes behind every jar.

Five Generations of American Beekeeping

The Ashurst family’s beekeeping story began more than a century ago in Southern California. Across five generations, the family has worked with bees, managed hives, supported agricultural pollination and helped bring quality honey from the hive to homes, restaurants and food producers.

Today, Colby and Barbara Ashurst carry that heritage forward through Good Honey.

Rather than functioning only as a consumer-facing honey label, Good Honey is connected directly to the people and processes behind its products. The family’s experience spans beekeeping, farming, honey harvesting, production, packaging and distribution.

That direct involvement matters in an industry where consumers increasingly want to know where their food comes from, who produces it and how it reaches their table.

Good Honey’s farm-to-table approach allows the company to preserve the natural characteristics of each honey variety while giving customers a clearer connection to its regional origin.

Five Consecutive Platinum Honors for Good Honey

Good Honey has earned five consecutive Platinum honors from the London International Honey Awards, spanning 2021 through 2025.

The international competition evaluates honey through blind sensory analysis and considers characteristics such as aroma, flavor, texture and overall quality. Platinum recognition represents the competition’s highest quality category.

Good Honey’s Montana Clover raw honey has also been recognized as the highest-rated honey from the United States by the London International Honey Awards.

The repeated recognition reflects the consistency of a product that is intentionally uncomplicated: pure American honey collected during Montana’s limited clover season and preserved to highlight its natural flavor.

Montana Clover Honey: Delicate, Floral and Award-Winning

Montana’s summer clover bloom creates a limited opportunity for bees and beekeepers to collect one of the country’s most distinctive varietal honeys.

Good Honey’s Montana Clover is harvested as a pure clover honey rather than being blended with several unrelated varieties. Made from nectar collected from Montana sweet clover blossoms, it is exceptionally light in color and offers a delicate sweetness with clean floral notes.

Its balanced character makes Montana Clover especially versatile. It can be used as a finishing honey for cheese boards, yogurt, fruit and desserts, stirred into tea or coffee, incorporated into recipes or enjoyed directly from the spoon.

The result is an award-winning American clover honey that is flavorful without becoming overpowering, making it suitable for everyday use as well as elevated culinary applications.

San Diego Citrus Honey: California Sunshine in a Jar

Good Honey’s San Diego Citrus honey captures an entirely different regional flavor.

Produced from hives located among Southern California citrus groves, this raw citrus honey is collected during the brief period when orange trees and neighboring citrus varieties are in bloom.

The result is a honey with juicy, jammy and naturally bright tasting notes. Its balanced citrus character can complement vinaigrettes, marinades, baked goods, cocktails, tea, breakfast dishes and seasonal recipes.

Good Honey describes the variety as “sunshine in a jar,” a fitting representation of the Southern California agricultural landscape from which it originates.

The company also shares recipes through its Stories from the Hive, including a citrus and lemon vinaigrette that pairs San Diego Citrus Honey with olive oil, fresh lemon juice and Dijon mustard.

Credits: Good Honey

Creamed Clover Honey: A Smooth, Spreadable Alternative

For customers who prefer a richer and more spreadable texture, Good Honey offers Montana Creamed Clover Honey.

The company uses a controlled creaming process in which its clover honey is whipped and chilled to create a smooth, velvety consistency. The finished product preserves the delicate sweetness and clean floral notes of Montana clover while providing a texture that can be spread across toast, biscuits, pastries and fruit.

Creamed honey is also suitable for stirring into tea or coffee, pairing with cheese and charcuterie or enjoying as a naturally sweet alternative to traditional spreads.

The Good Honey Flight Turns Honey Into a Tasting Experience

Good Honey has also developed a curated premium honey flight featuring Montana Clover, San Diego Citrus and Creamed Clover.

The collection allows customers to compare how floral source, region and texture influence the flavor of honey. It includes three specialty varieties sourced from Good Honey’s hives, along with a pairing and recipe card designed to help customers explore each honey in food and beverage applications.

Created for birthdays, holidays, corporate gifting, host gifts, culinary experiences and personal tasting, the Good Honey Flight positions honey as more than a pantry sweetener. It presents raw honey as a regionally expressive specialty food with its own flavor profile and story.

A Growing American Specialty Food Brand

Good Honey’s combination of family heritage, product quality and modern branding has helped the company reach a growing national audience.

A recent digital performance analysis reported that Good Honey increased revenue by approximately 90 percent within six months while generating more than 400 percent growth in website traffic. Over a 12-month period, the company also recorded significant growth in social media followers, online engagement and e-commerce purchases.

The brand is listed as a manufacturer and producer within the Specialty Food Association’s member directory, connecting Good Honey with the broader community of specialty food retailers, buyers, distributors and culinary professionals.

Consumers can purchase Good Honey directly through the company’s online store, while retailers, cafés, hospitality businesses, specialty grocers and gift shops can access the company’s wholesale honey program. Wholesale ordering is also available through Faire.

Product formats include consumer jars, larger foodservice sizes, retail cases, specialty flight boxes and wholesale bundles designed for cafés and other hospitality businesses.

Raw Honey for the Modern Kitchen

As consumers continue looking for fewer ingredients, greater food transparency and more meaningful connections to producers, Good Honey offers a straightforward answer: carefully harvested American honey backed by generations of experience.

Its regional varieties allow customers to experience the natural differences between Montana clover blossoms and Southern California citrus groves. Its creamed honey introduces a different texture without losing the character of the original honey. Its flight box encourages consumers to slow down, taste and compare.

Together, these products reflect the brand’s central belief that exceptional honey does not need to be overcomplicated. It needs to be treated with care.

About Good Honey

Good Honey is a family-owned American honey brand operated by Colby and Barbara Ashurst. Built upon more than a century of Ashurst family beekeeping experience, the company offers 100 percent raw, farm-to-table honey harvested from U.S. hives.

Good Honey’s product collection includes five-time Platinum-winning Montana Clover Honey, San Diego Citrus Honey, Montana Creamed Clover Honey and the Good Honey Flight. The company serves individual consumers, retailers, cafés, culinary businesses, specialty food stores and wholesale partners.

To explore Good Honey’s award-winning raw honey, visit GoodHoney.com.

Follow the family, the beekeepers and the journey from hive to jar on Instagram at @goodhoneyofficial.

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