The Real Estate Marketing Hub : Instagram

But just who are these influencers? To put it simply, an influencer is someone who has a large following on social media, and whose posts get noticed in the online world. Influencers in the Social Media world are capitalizing on their niche audiences to promote products and services, right from the latest micro fads in music and clothes to environmental campaigns on a macro level. In the world of real estate too, social media feeds are now playing a large role in reaching out to potential buyers.

Buyers who used to rely on real estate online listings or Property websites like Trulia now get the information they need fed to them on social media, through targeted feeds that cater to their specific requirements and interests. Through influencers on Instagram, Twitter, and Facebook, real estate marketers are now able to take focussed content, including **3D Property Renderings** to the next level. This means that they can draw the attention of a larger population of potential customers, even those who may not have intended to buy in the first place!

Instagram Success!

Sanjay Narula, of Prime Properties, has reaped the benefits of this new trend. Not only does he sell real estate, but he also dabbles in blogging and social media and found that his Instagram posts were hitting all the right spots. His paid Instagram ads featuring the advantages of buying into his properties have reached a far greater market than he could have envisaged at the outset, catapulting his Real Estate Business to the top of the charts in a very short period.

And just like many influencers, Narula has discovered that he can also have fun connecting with followers and creating a close-knit community. His unique approach is all about marketing a lifestyle which his real estate listings also happen to promote. He loves interacting with his audience, and talking to them about topics that range from his favorite restaurants to the stock market, besides real estate! “These queries are a lot of fun to answer and I get my social interaction and connections through the virtual world now. I think this is the best part of social media marketing…it’s very real!”

Viral Videos

[embed]

A very happening trend in real estate online marketing through social media is sharing existing property videos, 3D walkthroughs, and 3D virtual tours. Sanjay Narula adds short 3D walkthroughs to his stories and often finds that they have quickly gone viral.

Many influencers feel that 3D walkthroughs make a greater impact than 3D renderings, as they depict the right sense of spatial flow. While 3D renderings are very professional and look like they could be out of the pages of an architectural magazine, viewers get to see just too many such images and quickly grow tired of them. 3D walkthroughs and 3D virtual tours, on the other hand, get noticed and capture attention in a different way. They show things as they are, and from every angle, and viewers value the real-time element. Real estate agents can use influencers to point out what’s really important in the property.

High-Quality Photo Listings

San Mateo photographer Cindy Rich has a lot of experience in working with real estate agents to create online listings and social media content. She has her own blog and Instagram account, and by posting pictures on her own account she has been able to propel sales of properties for her clients. “If you aren’t on Instagram these days, you are practically invisible”, she feels. “It is so much easier to close a deal when you have a social media account, and by using Instagram’s filters you can enhance the quality of your photographs even more. “

Get in touch with us for premium quality 3D Renderings, 3D Walkthroughs or 3D Virtual Tour. Rayvat Rendering Studio provides specialized assistance to a global clientele for their architectural, interior design and property marketing requirements. Call us now at +1-(888)-864–4445 to discuss your property marketing needs.

Read More: https://www.rayvatengineering.com/how-instagram-is-changing-the-real-estate-marketing-game/