Enhancing Customer Experience With Personalised Services — JPT

Just Paper Tubes is a people focused organisation. People are at the core (pun intended) of everything we do, whether it’s the customers we serve, the employees who collaborate and work together to solve challenges, or the local community of Selby that we’re an integral part of.

This belief has been the driving force for us for more than 30 years, allowing us to become a leading manufacturer of the best quality paper & cardboard tubes and cores. We’ve always prioritised the ‘human’ factor above anything else.

When we talk to customers, we focus our energies to understand their pain points and the problem they are trying to solve. This enables us to empathise with our customers, understand and fulfill their requirements to the best of our ability in an effective manner. Our aim to make our product and service fit around your requirements, hence why we don’t follow industry standards such as minimum order quantities (MOQ).

Implementing ‘Live Chat’ to enable quicker personalized experience

With the ‘human’ factor in mind, we implemented a Live Chat functionality on our website and across all our brand communication platforms. Within weeks of implementing it, we realised that the website ‘live chat’ function became a significant customer engagement platform. It became very easy for customers to ask queries and get answers in a convenient and quick manner, resulting in higher and quicker conversions.

Quicker Response Time

The sooner we understand our client’s requirements, the sooner we can create the customized industrial paper cores and cardboard tubes. In the paper tube industry, clients often have high volume requirements that must meet various size and dimension specifications. Furthermore, the products must be manufactured to the exact specifications and delivered in a very short period.

Today, ‘live chat’ allows us to respond to questions instantly, gathering critical information required to assess the requirements. We understand that customers look for quick information when they are browsing online for solutions. Our ability to respond quickly reflects our quick turnaround & response time. This of course must be followed the same level of response time in the actual delivery of products that match the exact requirements of the clients.

Originally published at www.jptcores.com on July 19, 2018.