How do you Implement Tracking Code for First-Party Tracking?

Each Pardot campaign has a unique tracking code that tracks visitor and prospect activity when added to your web pages.

However, if you enable First Party tracking, then you will be able to choose a specific domain and the tracking code associated with it. Firstly, you will need to enable “First Party Tracking” for this. See the article link below.

https://help.salesforce.com/s/articleView?id=sf.pardot_admin_first_party_cookie_enable.htm&type=5

Once done, you can implement Tracking Code for First-Party Tracking by following the instruction below.

1. Open the Domain Management page.

• In Pardot, select Admin and then Domain Management.
• In the Lightning app, select Pardot Settings, and then Domain Management.

1. Scroll to the Tracking Code Generator and select the domain you want to generate code for.
2. Override the default campaign.
3. Copy the code.
4. In your web page HTML, paste the campaign tracking code before the close body tag (</body>).