Internal Marketing is Essential For Hypergrowth

TopIC_ Talks

In most companies, people do not know the value of marketing because they have never done it properly.

If you explain it in a way that they can understand, it can really make your company stand out.

And it can be a link between different departments in the company.

That’s why marketing should be done within the company, and hardly any company does it.

We talked about public speaking — getting rid of stage fright is just one small benefit that comes out of it.

Doing internal marketing, you get into a situation where you don’t have just that one marketing team that does marketing.

You get many more employees who do marketing willingly because they understand its value.

To be able to sell outside of the company, you need to sell to your employees first.

But know this — internal communications isn’t just event management. Or sending emails.

p.s. spending the day at TopIC_ Talks, the first-ever conference covering internal communications organized by Tijana Bejatovic and her topIC_community team.

I loved most of the things I’ve heard, except the role of the agencies in the whole process. You just don’t share essential business things with agencies because they are replaceable in most cases, and are doing just execution (for a reason, that’s why they aren’t involved in internal communications if we exclude tech development).

Smaller markets lack experienced strategists and people with experience that can help with change management, which is an essential thing in each foundational thing the company does.

This is not what agencies do.

I’d say the role of consultants with in-house and agency experience is crucial. They will help companies solve the puzzle and find the right place for the right agency in that puzzle.

What do you say?

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