Revamping Bantuinonline: From Marketing Website to Operational Dashboard

Project Overview 🚀

Role: Product Designer Project Type: Website Revamp + Internal Dashboard Design Industry: IT Consulting & Digital Services

Bantuinonline provides digital solutions including technology development, digital marketing, and media publication.

This project goes beyond a typical website redesign. It focuses on improving both:

• External experience → attracting and converting clients
• Internal system → managing projects, clients, and operations

The goal was simple: Improve how the business grows and how it operates.

The Problem 🛑

From the UX audit and initial analysis, I identified two major gaps:

1. Website (Customer-Facing Issues)

• Weak value proposition on the landing page
• Unclear service differentiation
• Lack of strong call-to-action
• Low trust and credibility signals

2. Internal Workflow (Operational Issues)

A. No centralized system to manage:

• Projects
• Clients
• Payments
• Team progress

B. Difficult to monitor performance in real-time

The business had tools — but not a system.

My Approach 👋

Instead of treating this as two separate problems, I approached it as one system:

“Designing a connected experience between business growth and operations.”

Key strategies:

• Improve clarity and conversion on the website
• Build a structured internal dashboard
• Align both sides with business goals

What I did:

• Conducted UX audit on existing website
• Rebuilt information architecture
• Defined dashboard features based on business needs

The Solution 💡

Part 1 — Website Revamp 💻

1. Clear Value Proposition

First impression was redesigned to communicate:

• What the company does
• Who it helps
• Why it’s different

2. Structured Service Presentation

Services were reorganized into clear categories:

• Technology Development
• Digital Marketing
• Online Media Publication

Each service is now easier to understand and compare.

3. Stronger Call-to-Action

Users are guided toward action:

• Clear CTA placement across sections
• Focus on consultation as primary conversion goal

4. Trust & Credibility

To increase conversion:

• Added testimonials / proof
• Highlighted experience and expertise
• Improved visual professionalism

Part 2 — Internal Dashboard Design 🖥️

1. Centralized Business Overview

The dashboard acts as a single source of truth.

Key metrics displayed:

• Active projects
• Deadlines
• Leads
• Revenue

2. Project & Task Management

Allows the team to track progress effectively:

• Project list with status and priority
• Timeline visibility
• Task monitoring

3. Performance & Analytics

To support decision-making:

• On-time vs delayed projects
• Completion rate
• Project Breakdown
• Upcoming Deadline

4. Financial Tracking

Finance is integrated into the system:

• Payment status (Paid, Pending, Overdue)
• Revenue tracking
• Cashflow visibility

5. Operational Efficiency

The dashboard is designed to:

• Reduce manual tracking
• Improve visibility across teams
• Support faster decision-making

Instead of switching tools, everything is accessible in one place.

Impact ⬆

Although this is a conceptual redesign, the outcome focuses on real business improvements:

External (Website) 💻

• Clearer positioning and services
• Improved user understanding
• Stronger conversion flow

Internal (Dashboard) 🖥️

• Centralized business operations
• Better project tracking
• Increased visibility of performance and finance

A good product doesn’t just attract users, it supports how the business runs behind the scenes.

Key Takeaways 🗒️

This project reinforced that:

• Design should connect frontstage (users) and backstage (operations)
• A strong system is more valuable than isolated features
• Clarity and structure directly impact both conversion and efficiency

If I had more time, I would:

• Validate dashboard usability with real team members
• Measure improvements in task efficiency
• Explore role-based access and automation features

Closing 🙏🏻

Designing for an IT consulting business is not just about visuals — it’s about building a system that supports growth.

Through this project, the goal was to create a seamless connection between:

• getting clients and
• delivering work efficiently