FOOH AWARD : The BEST Fake Out-of-Home Ads That Dominated Trends! 🏆

“Is this really an ad?” Those captivating moments you just couldn’t ignore! We’ve all experienced those oddly magnetic moments that keep drawing our eyes back.

In 2024, with the rapid growth of the FOOH (Virtual Out-of-Home Advertising) market, immersive advertisements stopped us in our tracks and made us look back for more.

At this year’s FOOH Award, we’ve gathered the most innovative, creative, and boundary-pushing FOOH campaigns, produced by WE:AR, the №1 creative studio leading the way in next-generation content creation.

These “ads of today” are driving a new wave of marketing evolution. And now, we’re excited to unveil the stars of the FOOH Award! Without further ado, let’s explore the best virtual out-of-home ads that made waves both locally and globally! 😲👑

First, let us introduce three standout campaigns that left a lasting impression on brand consumers through high-quality CG work. 👑

Handpicked by the art designers at WE:AR, the creative minds behind FOOH’s stunning visuals! Let’s dive right in. ✨

Naver Pay

The Naver Pay campaign combined FOOH and DOOH, delivering dynamic visuals and engaging materials that captured viewers’ attention.

On large digital screens, the campaign showcased 3D art perfectly aligned with the FOOH concept, maximizing visual perfection. This seamless integration connected offline digital ads with the O2O2O online-to-offline brand experience, creating an immersive journey without triggering resistance to commercial messaging among consumers.

[ Curious to see more FOOH + DOOH examples? Click the link on the right. (Link) ]

Han-Don

Doesn’t it feel like you’re running through Seongsu-dong with a pig when watching this video?

In the Han-don FOOH content, a lively pig runs from Seongsu Station all the way to the popup space, energetically guiding the path! From start to finish, the dynamic artistic expressions not only bring joy to viewers but also intuitively deliver location details for the popup event, making the experience twice as fun. ✌🏻

Dentiste

The Dentiste FOOH campaign delivered a visually striking scene by landing a gigantic Dentiste product beside Namsan Tower, powerfully conveying an overwhelming sense of freshness.

While preserving the product’s refreshing image, the campaign cleverly used the Namsan love locks, symbolizing the connection between couples, to metaphorically express love. This perfectly aligned with the brand’s message, delivering a sensory experience of freshness and love simultaneously!

We’ve just explored high-quality fake out-of-home ads that seamlessly blur the lines between reality and virtuality.

Next up, let’s take a look at the TOP 3 most-liked content on Instagram! We’ll dive into each piece to uncover the key elements that sparked diverse reactions from audiences. 🙌🏻

The Garfield Movie

This FOOH campaign features Garfield holding his favorite food, pepperoni pizza, set against the backdrop of Namsan Tower.

The scene centers around Garfield looking at the message on the pizza box that reads, “Congratulations on the release of Garfield : The Movie.” The combination of the mouth-watering pizza and iconic background adds a playful visual twist to the video.

What stood out most was the audience’s reaction to Garfield’s cute expressions and gestures, which became the highlight of the content. The campaign brilliantly showcased Garfield’s unique charm and the recognizable object in the background, making it an incredibly captivating piece that immediately grabbed the viewer’s attention!

Tous les Jours

The FOOH video features a giant cake with a beautiful blend of green matcha and refreshing strawberries, set in the iconic Starfield Library at COEX. Doesn’t it almost feel like the sweet aroma is wafting out of the screen?

This FOOH content was created to celebrate the launch of Tous Les Jours’ new product, the ‘Matcha-Dipped Strawberry Cake’. Rather than just promoting the product, the video magnified the cake’s visual appeal, heightening the audience’s anticipation for the new release. As a result, it generated a lot of positive reactions from viewers. 🤩

Hana Bank

The content featuring Hana Bank’s poster wrapping around the entire building in the heart of Seoul is truly eye-catching. The poster, fluttering dramatically like the cape of a hero, instantly grabs attention.

This scene powerfully visualizes Hana Bank’s message of being a reliable “hero” in asset management, using a poster of Lim Young-woong, a popular figure, to enhance the effect. It conveys both grandeur and trustworthiness to the viewers.

The immense scale and meticulous details stand out, and the effect of the poster fluttering in the wind adds to the realism, leaving a lasting impression on the audience. This captivating display sparked numerous reactions from viewers, showcasing its powerful impact.

We’ve explored creative direction and striking visuals that have captured a lot of attention in these content examples.

Finally, let’s take a closer look at the content that gained the most attention on Instagram and outdoor ads, based on the most impactful metric of all — ‘views.’

We’ll also analyze the key elements that drove high engagement and why these pieces captured such a strong audience reaction.

Pringles

Pringles’ campaign garnered explosive attention, achieving 29.37 million views!

To highlight the product’s key feature of “spicy flavor starting the moment you open the lid,” the ad visually represented the moment the lid opens, with various spicy ingredients exploding on screen. Set against the backdrop of the vibrant Sinseong-dong Tteokbokki Street, the campaign concept was further amplified. The powerful visuals and message naturally generated word-of-mouth, driving high viewership and an enthusiastic response.

Cass Lemon Squeeze

The second highest-viewed FOOH content was Cass’s Lemon-flavored Beer FOOH, which recorded a total of 8.99 million views!

To showcase the product concept of “the exploding taste of beer when shaken,” the ad featured a scene where, as soon as the beer cap was opened, lemons burst out, visually bringing the refreshing citrus flavor to life. This moment maximized the fresh and crisp image of the product, making it easy for viewers to instantly imagine the taste.

Chupa Chups

Next, we have the Chupa Chups FOOH campaign, which was launched during the White Day season and garnered a huge buzz, recording a total of 6.05 million views.

Set against the backdrop of Seokchon Lake and Namsan Tower, the giant Chupa Chups Ferris wheel and hot air balloon instantly caught attention. The video cleverly blended reality and illusion, making it feel as though the boundaries between what’s real and fake were blurred, captivating the viewers’ gaze.

In particular, people visiting Seokchon Lake were asking, “Why isn’t the Chupa Chups Ferris wheel here, like in the video?” This sparked curiosity and eventually provided a strong incentive for them to visit the location in person.

The ads mentioned earlier, which you’ve probably encountered at least once, are all created by WE:AR, the №1 content creative studio in Korea. If you’re curious about the unique features of WE:AR’s FOOH, click the link on the right to explore in more detail → (Link)

In particular, Fake OOH content is highly effective for digital expansion, and it is expected to continue leading advertising content trends into 2025, following the momentum of 2024. 👑

If you want to strengthen your brand’s competitive edge with innovative content, join forces with WE:AR. We promise to provide creative and forward-thinking experiences.

Let’s shape the future of content together with even more creative works! ✊🏻

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