🚨 BIG UPDATE FOR DIGITAL MARKETERS: CHATGPT ADS ARE LIVE!

OpenAI has now opened its Ads Manager Beta, giving advertisers a self-serve way to create, launch, manage and measure campaigns inside the ChatGPT advertising ecosystem.

If you’re a marketer and want to test ChatGPT Ads, here’s the complete beginner flow 👇

1️⃣ Create your Ads Manager account

Start with Ads Manager Beta and sign in using an OpenAI account or create a new one.

You’ll need to provide: • Business name • Website • Industry • Country • Currency & time zone • Business logo

Account verification is also part of the onboarding process.

2️⃣ Set up billing

Before campaigns can deliver, you need to complete your billing profile and add a payment method.

This includes your business/billing information and card details.

3️⃣ Create your first campaign

The campaign structure is straightforward:

Campaign → Ad Group → Ad

At the campaign level, you define your objective, budget, dates and target countries.

Current campaign objectives include CPM, CPC and oCPC (conversion-optimized CPC).

4️⃣ Create your Ad Group

Your Ad Group organizes ads around a specific theme or user intent.

This is particularly interesting because ChatGPT advertising is designed around conversational intent, rather than traditional keyword matching.

You can also use context hints to describe the types of conversations where your ads may be relevant.

5️⃣ Build the actual ad

Your ad includes:

✅ Brand name ✅ Logo ✅ Headline/title ✅ Description/copy ✅ Landing page ✅ Image creative

OpenAI currently recommends keeping titles and copy concise and benefit-focused. For bulk uploads, the current guidance recommends a title of 16–24 characters and copy of 32–48 characters, with maximum limits also specified.

6️⃣ Review & fix errors

This is where my screenshot comes in.

The review screen shows the campaign details before submission.

For example, if the system says:

“Fix issues in Ad 1 before moving to review”

check your creative fields, description, logo, landing page and other required information.

In the example shown, the business logo was missing and the ad description had not been added.

Fix those fields before continuing.

7️⃣ Submit the campaign

Once everything is complete, submit the campaign for review.

After approval, the campaign can begin serving.

8️⃣ Monitor performance

Once live, you can monitor:

📊 Impressions 📈 Clicks 💰 Spend 🎯 CTR 💵 Average CPC 📉 CPM 🔄 Conversions — when conversion tracking is configured

You can also view trends and export performance data as CSV.

The interesting part 👀

This isn’t simply another advertising platform.

Traditional advertising often starts with:

Keyword → Search → Ad

ChatGPT Ads are built around:

Conversation → Intent → Relevance → Ad

That makes creative relevance, context and user intent extremely important.

And because the platform is still in Beta, there isn’t yet a universal performance benchmark across industries.

For marketers, this is something worth watching closely.

Google Ads gave us search intent. Meta gave us interest & behavior. ChatGPT could take advertising deeper into conversational intent.

The next generation of performance marketing is going to be very interesting. 🚀

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