I Hosted 30 LinkedIn Lives About Book Writing. Here’s What I Learned.

A real-world experiment in LinkedIn Live, content repurposing, audience nurturing, and professional coaching.

Screenshot from Linkedin

I didn’t know if anyone would show up. But I went LIVE anyway.

For 30 sessions, I appeared on LinkedIn every Monday to Friday at 4 PM and talked about nonfiction book writing.

My focus was to help busy professionals turn their expertise into a book.

The audience was small. Usually, around 10–15 people attended.

A few people joined my free email course. There was no viral moment and no massive audience.

And yet, after 30 Lives, I can say this: I will continue for a few months.

Because I learned much more than I expected.

Why Did I Start?

I work with professionals who have years of experience. They have knowledge, stories, lessons and valuable ideas that could help other people.

Many of them want to write a nonfiction book, but they keep saying the same thing: “I don’t have time.”

I understand that. Once, I went on the same journey. I spent 16 years in the corporate field.

Professionals have busy schedules filled with meetings, deadlines, clients, travel and family responsibilities.

So, the book keeps getting postponed. But I started seeing the problem differently.

Maybe they don’t need more time. Maybe they need a better writing system.

The 30-Minute Rule

I believe professionals can make meaningful progress with just 30 protected minutes a day.

You don’t necessarily need three hours every day. You need a small block of time that you can protect and repeat.

For example, if you choose 7:30 AM, make it your book-writing time every day. Same time, same place, no distractions.

Write for 30 minutes. Then come back tomorrow and do it again.

The secret isn’t finding more time. It is protecting the time you already have.

Why Did I Choose LinkedIn?

There are many platforms where I could have gone LIVE. I chose LinkedIn for a reason.

My audience is professionals, and professionals are already spending time on LinkedIn.

I have nearly 9,000 followers, so I didn’t have to build an audience completely from zero.

I could start conversations with people who were already interested in professional development, expertise, personal branding and business.

LinkedIn was the natural place to start.

What Happened After 30 Lives?

I created LinkedIn Live events and invited my followers. For one event, I invited 200 people.

On average, around 10–12 people accepted and attended.

Was that a huge audience? No.

But small audiences can still be valuable.

Ten professionals who genuinely care about your topic can be more valuable than thousands of people who simply scroll past your content.

I Offered a Free Challenge

At the end of my Live, I offered a 15-day free email course on book writing.

It was designed as a challenge. The purpose was not only to teach people about writing.

I wanted to create a mindset shift: “I can become an author.”

Many professionals already have years of knowledge. They may already have enough material for a book.

What they often lack is a system to organize that knowledge and turn it into a manuscript.

A few people registered for the course. It wasn’t a huge number, but it created something important: conversations.

And conversations can become relationships.

LinkedIn Live Is More Than Getting Viewers

I don’t see LinkedIn Live simply as a way to get viewers.

I see it as a way to nurture an audience.

Someone may watch your Live today. They may follow you tomorrow. They may join your email course next week and become a coaching client months later.

People need time to know you, understand your work and trust your expertise.

That’s why I believe one Live rarely changes everything.

But 30 Lives can change your understanding of your audience.

Why My Coaching Is Personal

Every professional is different.

Their experience is different. Their expertise is different. Their available time is different. Their book is different.

So I don’t believe one generic book-writing formula works equally well for everyone.

My coaching is personal. I work with the individual’s expertise, ideas, schedule and book concept.

The goal isn’t: “Write a book.”

The goal is: “Turn YOUR expertise into YOUR book.”

The Technology Was a Challenge

LinkedIn Live also taught me something completely different: Technology takes practice.

There are different ways to conduct a LinkedIn Live. You can connect an external meeting platform, or you can use a streaming setup.

I use OBS Studio, which is free.

But the initial setup wasn’t easy for me. There were audio settings, video settings, scenes, sources and streaming configurations to understand.

At the beginning, it was difficult. Now it feels much easier.

Because I kept doing it. The first time is often the hardest.

Don’t Waste Your LIVE Content

Another major benefit is content repurposing.

After each Live, I follow up with participants. Then I download the recording and edit it.

The content doesn’t have to disappear after the Live ends.

I can use it for YouTube and Udemy courses and create additional LinkedIn content from the same session.

One Live can become a video, a post, a lesson, a course module and future content.

Create once. Repurpose many times.

I Became Less Camera-Shy

I’m a writer. And writers can be comfortable behind a keyboard.

A camera is different. At first, you notice everything. Your voice, your appearance, your pauses and your mistakes.

But repetition changes that. After several Lives, you become more comfortable. You stop trying to be perfect and start focusing on the message.

Camera confidence comes from using the camera.

Create in Public

This is probably my biggest lesson.

Create in public.

Don’t spend months creating something secretly.

Share your ideas. Teach. Test your content. Get feedback. Improve.

Your content is going to the public eventually.

So why create everything silently?

LinkedIn Live allows you to learn while you create.

Every question gives you information. Every Live gives you feedback.

Every session becomes an experiment.

30 Days Is Nothing

We often expect results too quickly.

We do something for 30 days and ask: “Where are the results?”

But 30 days is not a long time when you’re building an audience, reputation, authority or business.

I’m thinking about the next six months.

My simple plan: Month 1 — build the habit. Month 2 — understand the audience. Month 3 — build a content system. Month 4 — create a free offer. Month 5 — test a paid offer. Month 6 — review and improve.

It doesn’t have to be perfect.

Just keep building.

Was It Worth It?

Yes. It was worth it because I built something.

I created 30 LIVE sessions. I learned more about my audience. I became more comfortable on camera.

I created content for YouTube and Udemy. I started conversations with professionals and continued building my coaching business.

The results aren’t all visible in a single number.

What I Would Tell Another Professional

If you have valuable expertise, don’t wait until everything is perfect.

Start teaching. Start sharing. Start creating. Start going LIVE.

You don’t need thousands of viewers. You need a useful message, a clear audience and consistency.

And most importantly, you need to keep showing up.

My LinkedIn Live Formula

After 30 Lives, my formula looks like this: LIVE → VALUE → FOLLOW-UP → FREE CONTENT → RELATIONSHIP →PERSONAL COACHING

The Live creates attention. The content builds authority. The follow-up builds relationships.

The coaching provides deeper transformation. This is very different from simply going LIVE and hoping someone buys something.

I’m Not Stopping at 30

Thirty Lives was an experiment.

Now I’m continuing. My next target is about six months.

Maybe the audience will grow. Maybe the content will improve. Maybe the coaching offer will evolve.

Maybe something completely unexpected will happen.

That’s the exciting part. You learn by doing. And you can’t learn from something you never start.

Do you have any plan to go LIVE? Already did? Share your experience.

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