Key Features You Need in Your Pregnancy Tracking App to Compete with Ovia
As the demand for pregnancy tracking apps continues increasing, Know the Essential Features That Must have in your Pregnancy Tracking App.
Key Features You Need in Your Pregnancy Tracking App to Compete with Ovia

Essential Features of a Groundbreaking Pregnancy Tracking App
Pregnancy is one of the most important milestones in the life of a woman. However, the journey to motherhood also presents challenges for managing their mental and physical health.
At this point in time, mobile health apps for expecting mothers can help ensure that they can ensure stress-free and healthy delivery. Apart from the service page, pregnancy tracking apps must also include many other features that help users monitor pregnancy.
Women could utilise the innovative features of a pregnancy tracking app to find the ideal recommendations to complete their nine-month journey while taking care of their health in the best way.
As the demand for pregnancy tracking apps continues increasing, developers want to find the essential features that could ensure the success of their apps. Let us learn more about the important features you need in maternity tracking apps.
What are Pregnancy Tracking Apps?
Before you seek the best features for pregnancy tracking apps, it is important to understand the functionalities of such apps.
Pregnancy tracking apps are mobile applications tailored to help pregnant women keep track of their pregnancy. The apps help in tracking important prenatal appointments, due dates and weight gain alongside the ideal time of certain medications.
The best approach for creating a competitive pregnancy app focuses on offering a broad assortment of features that deliver value to the users. For example, you can include tools for tracking the development of the foetus and tips on nutrition and exercise during pregnancy.
In addition, the apps could also help in monitoring and managing different symptoms during pregnancy with seamless access to educational resources.
How Can Pregnancy Tracking Apps Help Women?
The popularity of pregnancy tracking apps encourages the development of new apps with innovative features. The **innovative features for maternity apps** could ensure that your app stands out from the crowd with unique value-based advantages. Here are some of the notable ways in which pregnancy tracker apps can help women.
Maternity tracker apps could help in improving communication with healthcare providers about symptoms and medications for pregnancy.
Pregnancy tracker apps also offer access to a broad assortment of educational resources regarding pregnancy, which can empower women to make better decisions about their health.
The most common advantage of pregnancy tracking app features points to the assurance of monitoring symptoms during pregnancy. Pregnancy tracking apps can help in the earlier identification of health problems and obtaining necessary medical prescriptions through the app.
Another notable reason to use pregnancy tracking apps is the opportunity to follow a personalised pregnancy journey. Women could set goals for maintaining weight and reminders for prenatal exercise or healthy eating habits according to their needs.
Most important of all, pregnancy tracking apps also help women access community support. The ability to connect with other pregnant women through chat rooms or forums on maternity apps could improve confidence.
Also Read: How to Develop a Pregnancy & Baby Tracking App like Ovia? A Complete Guide
What are the Basic Features of Pregnancy Tracking Apps?
The benefits of mobile health apps for expecting mothers show why such apps have been garnering more demand. If you want to **build a maternity app to help pregnant women** take care of their health, then you need innovative features.
However, the basic service page of your maternity tracking app must include the essential features for accessibility. Here are some of the basic features you should have in your new maternity app.

1. Signup or Login Option
The foremost feature required in a pregnancy tracker app is the login or signup option. It is important to ensure that the login procedure is as simple as possible.
Developers could leverage APIs to offer the flexibility of registration and login through social media and emails. The simplicity of the signup option plays a major role in determining the ease of accessibility of your pregnancy tracking app.
2. Home Screen
Another basic feature required for creating a competitive pregnancy app points to the home screen. You can take the example of the Ovia app as a reference for designing your home screen.
The home screen of the Ovia pregnancy tracking app includes multiple elements such as nutrition tips, the countdown to the date and an overview of the baby’s condition. In addition, you can also include blogs and articles about the mother’s health alongside different stages of the baby’s development.
3. Calendar
The next crucial addition to the basic features of a maternity tracking app is the calendar. It offers the facility of setting reminders or adding notes for specific dates.
In addition, the calendar also helps in maintaining daily data about symptoms, physical activity, foetal movement, fluctuation of mood and medication intake.
4. Kick Counter and Contraction Timer
Your maternity app could take inspiration from Ovia for designing the kick counter and contraction timer. The kick counter would help in real-time tracking of a baby’s kicks with a day-by-day approach.
The contraction timer and recorder could also help in determining the timing of the contractions alongside monitoring contraction intensity.
5. Community
The idea of innovative features for maternity apps also draws references to the facility of community support.
It is a valuable feature for pregnant women as community support could help women overcome the anxiety associated with pregnancy. You can include an in-app forum for facilitating interactions between users, like the Ovia maternity tracking app.
6. Blogs and Insights
The success of a maternity tracking app also depends on its effectiveness in delivering relevant insights. Your pregnancy tracking app should offer informative resources and blogs about different topics on pregnancy.
The informative resources and blogs could offer valuable insights to expecting mothers for managing their pregnancy at different stages. On top of it, the insights could also help women understand the expectations after childbirth.
7. Objectives
The ‘objectives’ or ‘goals’ features in mobile health apps for expecting mothers help in creating a system that enables personalisation.
The ‘goals’ feature can help pregnant women in setting goals for physical exercise, nutrition, weight management and sleep. In addition, pregnancy tracking apps must also offer the flexibility for attaching reminders that help in tracking regular progress.
8. User Profile
The user profile or the ‘My Profile’ section in a maternity tracking app is also another crucial feature. It offers the option for editing information about weight, height and due date. In the case of Ovia, you can find the option for synchronising data from wearable fitness devices.
9. Customer Support
The essential basic feature of a pregnancy tracking app is customer support. With a 24/7 customer support system, you can address the concerns of expecting mothers instantly.
Your maternity tracking app must offer an in-app chat facility alongside the flexibility for requesting support through call or email.
Also Read: The Ultimate Business Guide to Healthcare Application Development in 2024
Advanced Features for Pregnancy Tracking Apps
The basic features of pregnancy tracking apps provide you with a rough framework for building your own maternity app. However, you need advanced pregnancy tracking app features to offer additional advantages to users.
Here are some of the notable entries among advanced features suggested for your new pregnancy tracking app.

Advanced Features for Pregnancy Tracking Apps
1. Weight Gain Tracker
The example of Ovia shows you how you can improve personalisation with the facility of a specialised weight gain tracker.
Pregnant women can use the weight gain tracker to offer periodic inputs for their current weight. The app would plot the daily weight inputs on a graph alongside the recommended weight gain range according to the pre-pregnancy BMI estimate.
2. Kickstarter
While Ovia provides the ‘Kickstarter’ feature as a distinct app, you can offer such a feature within your maternity app. The feature can help in preparing expecting mothers for childbirth with information about crucial labour procedures and signs.
It could also help pregnant women create personalised birth plans and find effective suggestions for preparing their hospital bags. Couples could use the ‘Kickstarter’ feature to prepare the checklists and get all the essential items before the big day.
3. Mood Tracker
The list of advanced features for creating a competitive pregnancy app also includes the mood tracker. It can help in tracking the daily emotional state of women by selecting different moods.
The app would monitor the changes in mood over time, which can help in identifying important patterns and causes for behavioural changes. With such a feature, you can focus on one of the most critical aspects of pregnancy, i.e. mental health.
4. Personalised Fertility Tracker
You can also design your maternity app in a way that enables women to develop the habit of daily tracking before pregnancy.
Women can document their sexual activity, periods and other symptoms, such as cramps, alongside important notes about their cycle. The app would then utilise the data for extracting effective insights on the time window for fertility and predictions for periods. The personalised fertility tracker could also help couples improve their chances of natural conception.
Also Read: A Complete Guide to Digital Transformation in the Healthcare Industry
Are You Ready to Build Your Pregnancy Tracking App?
The innovative features for maternity apps serve as their source of advantage over similar apps in the market. You can ***design your pregnancy tracking app ***with a service page, home screen and user profile section for offering basic functionalities.
However, you can stand out from the competition by incorporating advanced features such as a personalised fertility tracker and weight tracker. Learn more about the importance of pregnancy tracking apps and how you can build one right now.
FAQs
1. What Are The Important Factors For Determining Cost Of Developing A Pregnancy Tracking App?
The most crucial factors for determining the cost of pregnancy tracking app development include the app design, features, technology integration, development team structure and number of target platforms for launching the app.
2. What Are The Critical Setbacks For Pregnancy Tracking Apps?
The notable setbacks for pregnancy tracking apps include the cluttered design and lack of key information. For example, the need to enter a specific doctor’s information for reaching out to them through the application can serve as a major setback. On top of it, the lack of security practices also presents major concerns for pregnancy tracking app development.
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