How you price your rental is your competitive advantage. Here’s why
Most Chicago landlords think higher rent = more money.
How you price your rental is your competitive advantage. Here’s why
Most Chicago landlords think higher rent = more money.
It sounds logical. But after 23 years and 5,000+ leases, I can tell you, it’s often the opposite.
Overpricing by $100/month can cost you thousands in vacancy. I’ve seen it happen over and over. One Logan Square landlord lost $5,400 holding out for an extra $105/month.
The math always catches up.
I break down the real numbers — and what actually maximizes your return — here:
**Read: How You Price Your Rental Is Your Competitive Advantage →**
Talk Soon
Mark Ainley | Investor | Property Manager | **Straight Up Chicago Investor Podcast**
P.S. Not sure if your rent is priced right? **Grab a free rent analysis. Or if you want us to handle leasing for you, check out our[ Tenant Placement service](https://www.gcrealtyinc.com/tenant-placement)**.
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