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T-Mobile launches “4G” advertising campaign

Justin Cauchon in Smartphone Nation · 2010-11-03 18:40 · 0 claps · 0.7 min read
#3g #4g #hspa #t-mobile
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Wiki topics: MKT · Marketing · General

T-Mobile launches “4G” advertising campaign

T-Mobile has started a new advertising campaign that poked fun at AT&T for having 3G data speeds. The company claims to have “America’s Largest 4G Network”. Now this begs the question… Does T-Mobile have 4G? The answer is no. In previous commercials, T-Mobile claims that its network has 4G speeds, but that it runs off of 3G HSPA+. While HSPA+ is faster than normal 3G, it is still not 4G in the sense of ‘real 4G’. But it isn’t just T-Mobile, analysts claim that Verizon and Sprint’s 4G is also not ‘real 4G’. While this debate is ongoing, we are still laughing at the fact that T-Mobile is calling its 3G network 4G and poking fun at other carriers with it. You can take a look at the full commercial after the jump.

httpv://www.youtube.com/watch?v=3KmfXupi9cg


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