QuestN Altrenative

Tide vs QuestN

Both **Tide** and Questn are web3 marketing platforms. They both help you create engagement around your product or service while also providing valuable insights and data about your community. As the ultimate goal, they aim to support growth and community-management teams to create successful marketing activities. However, there are some key differences…

Tide is the web3-native way to engage and reward users. Not only its permissionless Campaign builder allow you to directly incentivize protocol-level on-chain actions, it is also built to automatically reward users XPs with ERC20 tokens and NFTs. So, is Tide a Questn alternative?

How is Tide different from QuestN?

These two products might look very similar at first but in reality, the differences are multiple:

• Generally speaking, QuestN is mainly designed for user acquisition. Tasks are mainly related to Discord and Twitter. When a user completes a task, he/she is rewarded with points on a leaderboard.
• Opposed to that, **Tide is a platform offering projects with cutting-edge web3 marketing technology that can be embedded anywhere. Tide offers all the tools to effectively engage a community in a white-label way. As such, after performing extensive research on the challenges associated with user engagement in quest marketplaces, Tide decided not to sell traffic or promotion but to provide an infrastructure that projects can use to create and deploy effective and measurable engagement **campaigns on their website.

Our goal is to incentivize and automatically track actions that matter for a dApp, including Swap, PnL tracking, and Staking. In that perspective, Tide quests are built white-label (aka with your brand) on any website!

Features Summary

Tide VS Questn— Features Comparison

Tide Main strengths

**Tide **prioritizes web3 engagement and retention through on-chain tracking technology. The focus is on incentivizing repetitive interaction with your protocol and social media. Our different approach is different and complementary to QuestN.

On-chain conversion events tracking

• Tide simplifies the process of driving and prioritizing meaningful growth, specifically focusing on effective protocol usage for web3 projects. Using our intuitive, no-code campaign builder, web3 marketers can define, require, and automatically monitor any on-chain action to be completed by campaign participants.
• Tide supports all the main EVM chains and also is able to integrate any other EVM-compatible chain.
• All it takes is simply to copy and paste the contract address in the dedicated section of the campaign editor. We then track user activity on those smart contracts.

Airdrops and Automatic Rewards

With Tide’s tracking systems, projects can build and launch their crypto airdrop. How does it work?

1. The project launches a first campaign to select who is eligible to participate in the airdrop (build an allowlist)
2. Users interact with the protocol with on-chain actions such as bridge, swap, or stake. Moreover, users boost social media activity with specific quests.
3. Tide distributes points to users based on on-chain interactions.
4. Users will be rewarded with ERC20 tokens calculated on the points in the leaderboard.

Projects also can take advantage of our referral program infrastructure and social media quests to distribute additional points to users.

Case Study — Shimmer Liquidity Mining 1 Million USD Airdrop

• Tide developed a campaign with a leaderboard that evolves according to Shimmer users’ on-chain actions
• Users bridge into the Shimmer (IOTA EVM testnet) ecosystem and get rewarded based on the points accumulated.
• 1 m $ Airdrop optimization of Shimmer tokens distributed using Tide’s platform
• Embedded campaigns on partners' websites (read below)
• Ecosystem engagement boosted with Deepsea Adventures campaigns on Tide

Soulbound referrals

• **Tide referrals** program offers a highly effective method to tap into your community to acquire new engaged web3 users.
• Two-layer referral systems with the flexibility to change percentages
• Invite codes and points boost

Embeddability and Project Spaces:

• **Tide simplifies the process for projects to seamlessly integrate quests and campaigns directly onto their websites or dApps. This perspective is more project-centric compared to the average quest-marketplace strategy. The aim is to offer a more interactive and instantaneous UX, effectively minimizing the challenges associated with user traffic retention**.
• Moreover, Tide presents an exciting opportunity for any web3 product, to secure their unique project space/domain within the platform. Owners can personalize their dedicated area with a variety of features, such as displaying launched campaigns, the number of community members, and much more.

Tangleverse, a publisher in the IOTA & Shimmer, has embedded campaigns. Readers can click the embed and complete the quest without leaving the website they are in!

Dynamic NFTs

You can launch campaigns on Tide where users are rewarded with dynamic badges that evolve according to users’ on & off-chain actions. Users can claim and upgrade the NFT also from the embedded campaign on the project’s website.

This gamified solution is perfect for optimizing airdrops. With little incentives, the volume on your platform might grow exponentially!

Magpie Mafia — Dynamic NFTs Case Study

• Magpie Mafia is a bridge that partnered with Tide to grow, engage, and reward its community.
• The campaign brought almost 20k users with an increase in volume for the Bridge of over $200 million!

The badge upgrades based on users’ on-chain actions

Analytics Suite

• **Tide performance analytics suite sets itself apart by offering unparalleled tracking capabilities for any contract on EVM chains, providing specific, granular metrics, such as **active users, protocol retention, and much more. This allows you to gain a deep understanding of the true impact of growth initiatives on your dApp activity, whether they were launched through Tide or other growth platforms, such as Galxe.

Sybil protection specifically for DeFi

• **Tide introduced custom wallet allowlists, which enable campaigns to be tailored and gated to specific, predefined wallet audiences based on their holdings and/or on-chain history, offering wallet targeting and robust Sybil protection mechanisms. Through this innovative approach, wallets interacting with Tide have 20x better balance **than wallets interacting with other quest marketplaces.

Ov3rKoalafied, Head of BD at Alchemix: “Anti-Sybil mechanisms set Tide apart from other platforms we considered”

Customer-centric vision

• **Tide wants to be the tool for qualified traffic. Moreover, we believe that web3 brings a 100x improvement in engagement — that’s why we are working with a few design partner projects to offer data-driven quests in their dApps. Our main goal is not bootstrapping a community of users around Tide, but to provide projects with the frontier of web3 marketing technology and equip them with all the necessary tools to engage their communities properly.**
• While Tide’s primary focus is on technology, we go the extra mile by providing continuous support to our clients throughout their journey with our product. This means we’re readily available to hop on a call with projects, addressing any questions or resolving issues that may arise.
• As an illustration, Tide offers complimentary consultations to comprehend your requirements and assist in implementing the most effective growth program for your web3 solution. This is crucial because devising a successful campaign to onboard authentic users in web3 can be intricate, particularly when incentives come into play.

QuestN main strengths

• Great Brand and Traction. QuestN provides different options to launch social media quests and is integrated with Discord. It is indeed used by many projects that are not on EVM chains. Moreover, it has a clean UI, allowing you to spin up campaigns quickly.
• Social Media. Gaining social media followers and engagement is easy and fast thanks to QuestN’s integration with the major Web3 social media platforms.
• Community. With its growing user base, QuestN is establishing itself as one of the leaders when it comes to community building.
• User Traffic. Web3 projects often decide to incentivize social media quests on QuesN, as it allows them to easily obtain engagement and trigger virality mechanisms on social media.

The frontier of Web3 marketing

**Tide **is the next-gen marketing suite for web3 projects to acquire, engage, and retain valuable users.

New features you will love

• A points distribution system that tracks users on-chain without the need for them to claim on Tide. We distribute points automatically and this is the best system for airdrops as it rewards users who continuously interact with your project
• A leaderboard that updates and that projects use to distribute automatic rewards
• A feature to embed campaigns on any website
• A quest engine that supports the tracking of sophisticated on-chain actions;
• A CRM / performance marketing dashboard to know CAC, LTV, and ROI of campaigns and iterate (currently live) on those data;
• An on-chain referral campaign (currently live), where soulbound tokens are used to help projects reach out to new users through their most loyal advocates.

So should you choose Tide or QuestN?

Well… what we suggest is to use both! QuestN is a great tool for acquiring users and boosting social media. It has an advantage in boosting Discord, Twitter, and Telegram tasks. However, when it comes to organizing an airdrop to engage and reward users over time, Tide is your best friend!

Tide is flexible and can be built on any website, with custom colors, branding, logo, and images. The Tide team will be able to adjust the UX/UI to meet any requirement. Moreover, we offer API solutions to verify any task, from gaming to DeFi and more.

With Tide, you will be able to boost your TVL with a limited budget and a no-code experience.

Wondering about prices?

At Tide, meeting our customers’ needs is at the core of what we do, and this principle extends to our pricing structure. You can experience our campaign builder to launch simple campaigns.

Our platform is available completely free of charge. For businesses seeking white-label solutions or customizable point systems, we offer pricing based on the specific scope and flexibility required, ensuring tailored options to meet diverse needs.

Reach out to us with any questions or concerns — we’re here to assist you every step of the way!

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