Just because you know the pricing, does not mean you can enter in a new business!

I’ve been working on building my service and product exports firm Four Turrets for a couple of years now. And when you start doing a business, you generally meet people. Networking, friends of friends doing business, references, collaboration requests and some help here and there and so on. Along with these, you meet random people who are trying to start their own new venture as well.

When you meet a serious person, you know that the communication goes in a good pattern. Like understanding your core competance, explaining what they can do good and then if the point comes to a collaboration, time & money calculation and awarding work comes in.

But, when you meet this new special kind of people, who think that people are going to work for them for free, they can put a price tag on everything, but when it comes to payday, they have no clue that someone gave them services and now it’s time to make the payment.

Well, keeping those things aside, new smart breed of founders have appeared from out of nowhere. Yes, people are starting their new business just because they know how the pricing works in the market. For example, XYZ services or consulting costs about $ABC in the market, they are in for the game. Well, and the cherry on the cake is, the AI creatives they use to promote their busienss.

AI creatives are not at all a bad thing if you know what you are trying to sell. It’s just bad, when AI is your brainstorming partner, your creative agent, your ads manager, your marketing manager and sometimes even the communications manager. The tools are not so far that would be able to become an entire CMO for a given brand, and people are going to replace these non-moving and non-listening agencies with them sooner or later.

The biggest issue is, some new founders and freelancers are trying to take leverage of AI in the wrong sense. Just because AI does the job for you and you know that some customers in the market will pick up your service just because you are offering a cheap rate is not going to cut it in pretty soon.

Why? Because all the platforms including Search platforms, social media platforms, AIs and publishing platforms are getting their new updates. Their algorithms are getting trained to understand the patterns and flag the generative AI content. Sooner or later, all the work you have done for the random clients, is going to get in vein for both the parties. Users epsecially are learning to recognize patterns and AI content, which is also a good deal if you are into creative field.

But, the time can only tell how the AI-assisted and AI-generated story will turn out to be.

See you later! 👋