A Quick Glimpse At The Learn-and- Earn Market Potential

Markets Insights

Digital “English as a Second Language” Market (ESL Market)

According to John Knagg of the British Council, the global market for digital English language learning (also known as the Digital ESL Market) has reached 1.5 billion people.

The market size has reached a value of $14.37 billion in 2021, and growth is expected to accelerate at a CAGR of 16.78% between 2021 and 2025.

Considered the key market of EdTech, the APAC region is accounted for nearly half of the growth. As specified by Technavio, 45% of the digital English learning market growth will originate from APAC during the 2021–2025 period.

Blockchain Market Size

The global blockchain market is expected to grow from $7.18 billion in 2022 to $163.83 billion by 2029, at a CAGR of 56.3% between 2022 and 2029.

Throughout the past several years, blockchain technology has been adopted at the highest rate in APAC. It is anticipated that the Asia Pacific will draw substantial amounts of venture capital funding for Blockchain technology.

In the forecasted years of 2018–2023, the Asia-Pacific Blockchain Technology market is anticipated to develop at the highest CAGR (54%) and generate revenues of USD 4.59 Bn. (according to Quadintel report on the Asia-Pacific Blockchain Technology Market)

Learn-and-Earn Opportunities in EdTech

In recent years, the NFT Game Industry has emerged as one of the critical drivers of blockchain adoption.

GameFi (‘game’ + ‘finance’) — also called Play-to-Earn games — is one of the most potential trends in the technology space as it allows users to earn money while playing online games.

Axie Infinity — a GameFi Play-to-Earn pioneer, has already demonstrated that rapid growth is achievable. Axie daily users increased from 38,000 to over 2 million in 2021 alone, while the daily volume of token trading increased from $5 to $500 million.

Applying a similar concept to EdTech, you have the Learn-and-Earn solution. Although numerous play-to-earn games have been released, the application of NFT gamification to Edtech remains not widely explored.

No single Learn-and-Earn brand has dominated the market yet, indicating that learn-to-earn games have room to grow.

Definition of Learn-and-earn

Although Learn-and-earn is still in its early stages, we can draw certain parameters.

The player’s real playing and learning data should be the input in Learn-and-earn. This data might have various qualities, such as time spent on playing and learning daily, playing results, etc

The token payout is the result of the playing and learning input in Learn-and-earn. Therefore, Learn-and-Earn accelerates the speed and success rate of acquiring new skills with financial incentives and personal fulfillment.

The “Finance” factor contributes to making the learning journey more enjoyable, rewarding, and engaging.

The Perfect Timing For Learn-and-Earn

As we have seen from situations of the Game-Fi concept working (proven by Axie Infinity), it is logical to conclude that if we combine the learning experience with the income potential of Game-Fi, it should also work.

Since the COVID pandemic and global lockdown, studying abroad has proven difficult at times, and social distance has become the new norm. This forces many students to seek an online learning solution to continue their studies. However, learners need to cope with the trouble of online learning — motivation.

COVID also makes many people aware that traveling overseas is not always the best method to learn a language or skill due to 3 reasons: time, cost, and place.

Learn-and-earn helps us deal with the problem of motivation while learning online and grant us access to the most effective way of learning.

We are at an ideal time to explore the possibilities of Learn-and-Earn Games, as there will be more non-crypto learners as a result of COVID and more crypto gamers as a result of GameFi popularity.

Final words

We are thrilled to be a part of this new project Learn-and-Earn. What important is that the potential of this Learn-and-earn concept might bring significant blockchain adaptation, improve the speed and success rate of online learning for learners and open a whole new world to explore.