$1M Reward Frontier | TreasureX Season 2: An Experiment in Web3’s Entry into IRL Commercial Self-Service IoT

Subtitle: A new phase begins as ShareX expands its consumer growth engine — connecting brands, users, and real-world infrastructure through verified participation.

The Treasure Hunter’s Map Expands

What would the world look like if every ordinary real-world interaction — renting a power bank, buying a bottle of water from a vending machine, using a self-service car wash — could be accumulated into verifiable on-chain participation records and data proofs?

What if these actions were no longer isolated, one-off transactions, but instead became part of a massive network — one that continuously drives growth for brands while rewarding users for authentic participation? How would the logic of commerce evolve?

Today, that vision officially enters its next phase —

TreasureX Season 2 is now live.

Following the resounding success of Season 1, ShareX is upgrading TreasureX into a grander, more interconnected ecosystem. It is no longer just a treasure hunt involving “verifiable offline participation + Web3 incentives”; it will now facilitate the decentralized discovery and digital mapping of all commercial self-service devices worldwide (such as power banks and vending machines). In short, we are building a next-generation growth engine for this massive physical world, fully ready for the Web3 era.

Season 1 Proved That Real-World Growth Can Scale

Before scaling a network, one question must be answered: Does it work in the real world? TreasureX Season 1 delivered a clear answer.

Launched in June 2025, the inaugural season validated that verified offline behavior can power measurable, repeatable consumer growth — for both Web2 brands and Web3 ecosystems.

Season 1 milestones included:

• 870,000+ participants engaging through real-world service scenarios
• 16,600+ connected devices across multiple sharing-economy categories
• 6 major brand partners integrated into the activation network
• Regional coverage spanning Japan, Southeast Asia, and Central Asia
• Ecosystem collaborations with OKX Wallet, Gate Wallet, TON, and BNB Chain

By transforming shared devices into participation gateways, TreasureX demonstrated that high-frequency offline touchpoints can evolve into powerful user acquisition channels.

Users didn’t just sign up — they acted, returned, and engaged. Brands didn’t just gain exposure — they captured verifiable usage data and improved conversion.

Most importantly, Season 1 established a repeatable model: Real Usage → Verified Data → Incentives → Retention → Growth

This foundation set the stage for something far larger. And that is exactly what Season 2 is designed to deliver.

Season 2: A Comprehensive Rebuild — Not Just a Sequel

As a core component of ShareX’s capability stack, TreasureX is fundamentally a growth-and-incentive engine. In form, it retains the treasure-hunt theme of “offline participation + on-chain incentives.” But structurally, S2 has undergone an architecture-level redesign.

If S1 proved that real-world participation can drive growth, then S2 is built to solve a bigger question: how to accelerate coverage across more countries, more offline scenarios, more device types, and more users — forming a global, collaborative, scalable real-world participation network.

1) ShareX Narrative Evolution: Beyond Sharing Economy, Towards Global “Commercial Self-service IoT”

Over the past year of building — and with S1’s validation — ShareX is expanding its scope from sharing-economy devices to “Commercial Self-service IoT devices,” encompassing offline IoT infrastructure across the sharing economy, unmanned retail, and self-service categories.

Let’s set aside abstract business definitions and start from categories and scenarios. At a minimum, this includes the following common device types：

Mobility & Energy: Shared Bikes | Scooters; Battery-swapping Stations | EV Chargers; Parking Payment Terminals Temporary Rentals: Shared Power Banks; Shared Umbrellas; Wi-Fi Hotspots Automated Retail: Various Vending Machines; On-site made-to-order machines (coffee, fresh juice, self-serve ice cream, gift/souvenir customization vending); Pharma & Health Kiosks Lifestyle Services: Smart Lockers | Food Lockers; Laundry | Car Wash Stations; Printing & Ticketing Kiosks; Photo Booths; Water Vending Machines Entertainment & Wellness: Claw Machines | Blind Box Vending; Karaoke Booth; Shared Fitness Equipment & Booth; Massage Chairs

These devices share common characteristics: they integrate payments and settlement (especially online payments), and provide self-service experiences in unmanned or low-labor environments. More importantly, they are highly homogeneous in hardware structure, commercial deployment, user flows, and settlement workflows — making them naturally suitable for standardized onboarding and scalable replication.

They are widely distributed, high-frequency, and high-intent — one of the most native and scalable offline growth entry points. At the same time, they form a massive real-world foundation of cash flows and fixed assets.

To serve this category, ShareX provides a full-stack capability set — from protocol to growth to financialization:

• Protocol Layer (DeShare Protocol): trusted data collection, accumulation, and settlement — turning offline actions into auditable, reconcilable base facts
• Physical Access Layer (DeShare Toolkit & Suite): standardized SDK, P2P payments, Account Abstraction (AA), and more — enabling devices and users to access Web3-compatible experiences with lower friction
• Financial Layer (Financial Layer): exploring structured directions such as RWA and DeviceFi based on trusted data and verifiable behavior

In other words: TreasureX is not an isolated marketing campaign — it is the growth engine that pushes ShareX’s protocol and access capabilities into real-world, large-scale deployment.

2) Unlocking the Full Category Universe: Building a Distributed Geographic Index and Heatmap of Global Commercial Self-Service IoT

One of S2’s key evolutions: it no longer uses “whether a brand is integrated” as the boundary. Instead, it defines the exploration scope by “whether it is a commercial self-service IoT device.”

Through decentralized exploration driven by users and the community, we encourage participants to actively discover, tag, and illuminate commercial self-service terminals worldwide.

Historically, these devices have existed in fragmented form in the real world — separated by borders, brands, and categories. On-chain, they are almost completely “invisible” — hard to discover, hard to count, and even harder to structure into a collaborative entry network, or into tradable and investable assets.

TreasureX aims to build a global commercial self-service device database and a dynamic heatmap through distributed user collaboration — fundamentally a distributed geographic indexing of physical-world entry points.

This means:

• Offline device locations move from “invisible” to “searchable, locatable, operable”
• Multi-brand, multi-region growth campaigns gain a shared coordinate system
• For the first time, Web3 ecosystems obtain a scalable offline entry layer — not merely one-off campaign touchpoints

3) Zero Barrier to Entry: Diverse Ways to Play and Win from a Million-Dollar Prize Pool

TreasureX Season 2 further lowers participation barriers while comprehensively upgrading gameplay and reward mechanics.

This time, there is no longer a single participation path. Whether you’re discovering a real self-service terminal on the street, or contributing from home via data validation and social amplification, everyone can find a role.

Lower barriers means no complex process and no need to understand technical details. One click to join. Action earns rewards. From your first contribution, you are already part of the network.

More playstyles means the power of online and offline is converging. You can:

• Discover and illuminate real self-service terminals across the city
• Participate in community consensus validation to improve data credibility
• Join a city or brand faction and compete on real-time leaderboards
• Share battle reports on social platforms to build advantages for your faction

Every action strengthens this expanding global network. High-credibility terminal discovery, sustained participation, faction contribution, and social amplification will each earn different tiers of reward multipliers and benefit upgrades.

More importantly, Season 2 introduces a comprehensively upgraded prize pool structure: a million-level surprise prize pool that truly matches contribution with returns. The prize pool includes:

• Event points
• USDT
• Crypto assets from Web3 partners
• Offline benefits and physical products from Web2 brands
• Rare ShareX Badges
• Future ShareX token airdrops

(Note: For detailed explanations of community/user participation and gameplay, we will soon publish the “TreasureX S2 Treasure Hunt Guide” for an in-depth walkthrough.)

4) Built for Scalable Brand Collaboration

TreasureX replaces short-cycle promotions with a repeatable collaboration framework that brands can adopt without disrupting existing operations. Integration is lightweight. Execution is standardized. Outcomes are measurable.

This structure allows partners to scale across regions with minimal friction while benefiting from ecosystem-level coordination rather than isolated exposure. As multiple brands activate within the same participation layer, each gains access to a broader behavioral graph — transforming fragmented traffic into shared network effects.

Early Partners: Co-Building the Global Physical Grid

Season 2 has already attracted a new wave of partners from the sharing economy and commercial self-service device sectors. Together with ShareX, they will convert offline entry points into a scalable growth network:

PowerNow | YoPoint | NetCharge | Breeze | MyGreenPlus

• PowerNow A global pioneer in shared energy services headquartered in Japan. Its business integrates self-operated brands across Japan and Southeast Asia with end-to-end hardware and SaaS solutions for the global market.
• YoPoint A Singapore-based global powerhouse in autonomous retail. Spanning 120 countries, it operates a network of 75,000+ smart vending machines in prime global locations.
• NetCharge The fastest-growing energy sharing brand in the CIS region. As Kazakhstan’s first fast-charging provider, it is rapidly scaling its infrastructure across Central Asia.
• Brezze Singapore’s first shared power bank brand since 2017 and a key tech provider. Managing 320,000+ devices, it maintains a dominant presence with high-visibility points across the city’s prime commercial hubs.
• MyGreenPlus Malaysia’s first AI-driven recycling network. It transforms household waste into quantifiable ESG data, turning sustainability into a trackable real-world asset.

(More partners will be revealed soon.)

While we will continue to announce further collaboration details, one signal is already crystal clear: forward-looking brands no longer treat growth as a single-channel problem — they are embracing a network-driven participation model.

Global Brand Recruitment Is Officially Open

As TreasureX enters a new phase, ShareX is extending an invitation to operators of commercial self-service IoT devices worldwide — especially brands operating in high-frequency service environments where real-world interaction is already core.

Whether you run charging networks, vending machines, shared mobility, or self-service terminals, TreasureX offers a Web3 growth interface that does not change your existing business logic — lightweight to integrate, reconcilable, and reviewable through post-mortems.

How Partners Can Participate

We offer three typical collaboration roles; brands may choose based on their resources:

Entry Partner (Entrance Partner) Commercial self-service IoT operators contribute devices/locations to become official illuminated participation entry points for TreasureX, capturing offline exploration traffic.

Task & Reward Partner (Task and Reward Partner) Set dedicated offline tasks (e.g., app registration, completing a purchase or usage, etc.) and provide coupon/benefit/prize sponsorship to incentivize real participation and drive conversion. ShareX can match on-chain incentives and build a dedicated task and reward asset pool for the brand to generate real conversion.

Sponsor / Ecosystem Partner (Sponsor / Ecosystem Partner) Web3 partners provide reward assets, joint incentives, or distribution resources to co-operate themed campaigns with TreasureX — gaining offline entry-point reach and co-branded exposure.

Our world never lacks devices. What it lacks is a map that can be discovered, verified, and lit up.

From entry discovery to data consensus, and then to scalable collaboration, TreasureX S2 is a structural entry into the physical world.

At this moment, this constellation-like map is beginning to emerge.

About ShareX

ShareX is building the Web3 infrastructure for the sharing economy, providing a standardized IRL onboarding toolkit and verifiable settlement layer to put shared and unattended devices, usage data, and cash flows on-chain, unlocking revenue-based RWAs at scale — built by the team that invented and defined the shared power bank category.

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