OTA vs Direct Booking Cost Comparison for Hotels: What Owners Should Know
OTAs help hotels get discovered, but they also take a serious share of booking revenue. In this article, we look at the actual cost…
OTA vs Direct Booking Cost Comparison for Hotels: What Owners Should Know
OTAs help hotels get discovered, but they also take a serious share of booking revenue. In this article, we look at the actual cost difference between OTA and direct bookings, why direct channels usually deliver better margins, and what hotel teams can do to shift more profitable demand to their own website and WhatsApp channels.
Read the original post on Apycue: https://apycue.com/blog/ota-vs-direct-booking-cost-comparison-for-hotels
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