How a Sleepless, Obsessive Habit Turned Into BabyOrgano

The questioning hadn’t stopped but had just changed shape. Kayaan wasn’t waking up every two hours anymore. The nights had gotten a little kinder but that habit I picked up in those early weeks, the one where I couldn’t leave a question alone once it showed up, that one stayed. If anything, it got sharper.

I was still flipping bottles over in stores, reading ingredient lists the way some people read restaurant reviews, still allergic to words like “safe” and “gentle” printed in soft pastel fonts with no explanation behind them. I still didn’t know what all that questioning was building toward but I just knew I hadn’t stopped, and honestly, I didn’t want to.

The Gap I Couldn’t Un-See

Here’s the thing about becoming the kind of person who checks everything. Once you start, you can’t really go back to trusting a label just because it looks pretty.

So I kept looking. I was searching for something specific now, not just “natural” baby products, because half of what calls itself natural barely qualifies. I wanted things that were genuinely Ayurvedic, not Ayurvedic in name with a leaf printed on the box. I wanted brands that told me what was inside and why, not brands that just kept repeating “trusted by moms” like that means anything on its own and I wanted products made specifically for babies, not some adult wellness formula diluted down and repackaged with a cartoon on the front.

I kept coming up short. Every time, and somewhere in that search, a slightly uncomfortable realisation crept in. The things I trusted enough to actually put on Kayaan’s skin, the oils, the balms, the little remedies for a cold or a cranky tummy, I was already making most of them myself. Without ever calling it a “brand” or a “project.” I was just a mother doing what felt right.

Where This Started

I keep going back to my grandmother’s kitchen when I think about all this, and I don’t think that’s an accident. I grew up in a family that took holistic (whole-body) health seriously, long before it became a trend. My grandmother didn’t have a certificate on her wall but what she had was decades of quiet observation, and she used natural herbs and everyday ingredients to handle the small stuff. Cough, cold, upset stomach, the things every household deals with, the things that don’t always need a pharmacy trip.

I watched all of it as a kid, but didn’t understand it then, not really. But something about it stayed with me, and as I grew older, I found myself genuinely drawn to Ayurveda (India’s ancient system of natural healing), not as nostalgia, but as something I actually wanted to learn properly.

I just didn’t know yet that this fascination would end up being the actual foundation of something bigger. At the time, it was just an interest but looking back now, it was the beginning.

When Research Turned Into Actual Experimenting

Motherhood, as I’ve said before, has a way of throwing you right back into old questions with new urgency. My son needed things I couldn’t just guess about, and the conflicting advice hadn’t gone anywhere. So I went back to Ayurveda again, except this time it wasn’t casual curiosity. It was proper research. I started reading traditional Ayurvedic remedies and formulations (age-old natural recipes) the way I used to read business reports back when Ripul and I were running our IT company. Looking for the reasoning behind every ingredient, not just the claim.

Then I started experimenting. Small batches, one ingredient at a time, testing what worked for my own son. Some attempts didn’t go anywhere. Some worked better than I expected and slowly, without really planning it, I had a small shelf of things I trusted completely, because I’d made them myself and I knew exactly what was in them.

The difference was obvious. Nothing I’d bought off a shelf had ever felt this dependable. It was around this point, while I was deep in one of those batches, that I found myself thinking about Dr. Urvi Ashani. She is one of my oldest friends, someone I have known since childhood, and she happens to be a well experienced Ayurvedic doctor. We had stayed close over the years in the way that childhood friendships sometimes manage to survive even when life pulls everyone in different directions. I had been sharing some of what I was doing with her, almost casually, in the way you talk about things you are excited about with people you trust.

But the more I thought about it, the more I realised that what I was working on could genuinely benefit from her knowledge. I was approaching all of this from the side of a mother and a researcher but she brought something I didn’t have and that was clinical understanding. So I asked her to get involved, not in a formal way at first, just to look at what I was doing and tell me honestly what she thought.

She did, and her input changed how I looked at what I was building. There is a lot more to say about Dr. Urvi’s role in BabyOrgano, and I will get into that properly in the next blog, because her contribution deserves its own space in this story.

The Moment It Stopped Being Just About Us

If I, someone who had the time, the curiosity, and honestly a head start thanks to my grandmother, still found this whole process exhausting, what were other parents doing? Either they were putting in the same amount of effort I was, quietly, at home, with no one talking about it. Or they were tired, and just trusting whatever label sounded confident enough.

Neither option sat right with me. That’s really the thought that started everything. Not a business plan, not a market opportunity, though I know that’s the language people expect. Just a very simple, slightly stubborn feeling: if I could figure this out for my son, other parents shouldn’t have to reinvent it from scratch for their own kids.

Same Partnership, New Direction

Ripul wasn’t new to any of this, and I want to be clear about that. We’d already built something together before, back when we were just two engineers figuring things out as we went. We knew how to work as a team long before BabyOrgano existed.

So when this idea started taking real shape, it wasn’t some big dramatic pitch across a dinner table, but it was more like a natural next step. He’d seen the jars piling up, he’d also seen how seriously I was taking all of it. He asked the kind of question that changes things, something close to, “if this actually works, why are you keeping it to yourself?”

We didn’t overthink the roles either, because we already knew how we worked well together. I stayed focused on the product itself, the formulations, keeping everything rooted in authentic Ayurvedic practice. Ripul took on the operational side, the transparency, the quality standards, making sure that whatever we built was something a stranger could trust, not just something I believed in personally. It wasn’t a new partnership. It was the same one, just pointed somewhere that mattered a lot more to both of us.

And That’s How BabyOrgano Was Born

There wasn’t a single dramatic moment where we decided to call it BabyOrgano. It happened the way most honest things happen, slowly, through a hundred small decisions that all pointed the same direction.

What we were really trying to build was a bridge. On one side, my grandmother’s wisdom, the kind that comes from years of paying attention, not from a lab. On the other side, something modern enough for parents today, accessible, easy to use, and honest about what’s actually inside every bottle.

I don’t think of BabyOrgano as a pitch-deck idea, because it never was one. It started as a mother trying to solve her own problem, one that kept me up more than the actual sleepless nights did. Somewhere along the way, I realised I wasn’t the only one carrying that exhaustion. There were parents everywhere doing what I was doing, quietly, without a name for it.

If you’re curious about where that jar-by-jar experimenting eventually led, you’ll find it all at **BabyOrgano’s Website, or on [Instagram](https://www.instagram.com/babyorgano)**. But the next part of this story is really about what came after the decision. What it actually took to turn a home experiment into something other parents could hold, trust, and use for their own kids. Sourcing, formulation, the first real products, and everything that didn’t go according to plan. That’s the story I’ll tell next.