How do I decide on whether to give a new email address for each pen name I create on Book Funnel?

Here’s a practical decision framework for whether to use a separate email address for each pen name on BookFunnel.

Key Factors to Consider

1. How different are the audiences? (Most Important)

• Very different genres (e.g. spicy romance vs. clean fantasy vs. political thrillers): Strongly recommend separate emails.
• Similar or overlapping genres (e.g. contemporary romance and romantic suspense): You can usually share one email.

The bigger the difference in audience expectations and “author voice,” the more separation protects your brand and deliverability.

2. List Size and Growth Plans

• Planning to grow large lists (>10k–15k subscribers per pen name)? Separate emails are safer.
• One bad campaign or complaint on a shared email can hurt all your pen names.

3. Your Personal Tolerance for Complexity

• Some authors love clean separation and don’t mind multiple inboxes.
• Others hate context-switching and prefer everything in one place.

My Specific Advice for BookFunnel

BookFunnel is very list-focused. Every time you run a promotion or build a list, you’re asking readers to trust that email address. Here’s what I recommend:

Preferred Solution for most authors:

• Buy one strong custom domain (e.g. YourAuthorName.com)
• Use a service that supports catch-all or easy aliases (ProtonMail, Fastmail, or Google Workspace)
• Create clean aliases for each pen name (luna@yourauthorname.com, darkromance@yourauthorname.com, etc.)
• In BookFunnel, set the proper From Name and Reply-To address for each pen name’s funnels

This gives you excellent separation while keeping management reasonable.

Questions to Ask Yourself

1. If a reader of my darker pen name accidentally gets an email from my sweet pen name, would that be a problem?
2. Do I plan to ever cross-promote between these pen names?
3. How many pen names do I realistically expect to actively maintain in the next 3 years?
4. Am I willing to check multiple inboxes (or use a unified inbox tool like Outlook or Spark)?

Final Recommendation

• Use separate emails if your pen names serve audiences that would be confused or annoyed by the other.
• Use aliases on one strong domain if you’re organized and want to minimize hassle.