As Seen on TV (ASOTV) Quarter 2 search is now open!

Spring has sprung, and so has our As Seen on TV Quarter 2 search for impressive, demonstrable products.

Edison Nation’s “As Seen on TV” team is dedicated to products that are suited for a type of marketing called “direct response” (think: TV infomercial). ASOTV products must make people react with an “I need that!” impulse that drives immediate response. This category of consumer products is highly competitive and fast-­paced, so we have a dedicated team of industry experts and product developers with the know-­how to select the most promising ideas and carry them all the way through to TV stardom and store shelves.

The most successful As Seen on TV Products are easy to understand and can be demonstrated in 60 seconds or less. ASOTV products identify a problem a large number of people deal with every day, and the solution “wows” the consumer to drive an immediate response.

After submitting your idea to the Edison Nation ASOTV search, your idea will first be evaluated by Edison Nation’s standard review process (which is described here). Once your idea passes stage 8, the As Seen on TV ‘secret sauce’ process starts cooking. Here’s a glance at what that looks like:

INITIAL DESIGN + SECURE SURVEY

First we polish your idea utilizing realistic 3D renderings that we use to conduct a small, secure survey in order to gauge market interest and gain consumer feedback.

PRODUCT DEVELOPMENT + PROTOTYPING

Upon a successful survey result, we dive deeper into complete industrial design and product development. At this phase we make initial prototypes to bring your product to life.

WEB TESTING

Next, a specialized testing website is deployed through a secure platform that allows us to gather data from around the world to understand the level of purchase intent for the product.

FINAL DEVELOPMENT AND ENGINEERING

A successful web test means it’s time to finely tune the design and engineering of the item. We utilize our in­-house equipment, including 3D printers, laser cutters and water­jets to move this process along at lightning speed, as filming day approaches!

TV PRODUCTION

Time to make a commercial! Now the product is branded, storyboarded and scripted by our production team as it comes alive on screen. The editing team works meticulously to create a final spot that will immediately capture consumers’ attention.

MEDIA AIRING + ANALYSIS

Our media strategists and marketing team work together to develop a nationwide testing plan specifically tuned to the product’s target audience. After it airs over several weeks, the team analyzes data to decide whether or not the product will be profitable.

LAUNCH

A successful media test result means the product moves onwards to a worldwide TV campaign and retail launch!

Have an ASOTV idea that has been just waiting to be shared? Submit it to our ASOTV Search now!

Originally published at Edison Nation Blog.