Accel Leads $1.8M Round in AI Startup Fibr

Funding to Enhance AI Personalization Platform and Expand Team

Artificial intelligence-driven personalization platform Fibr has secured $1.8 million in a funding round led by Accel, with participation from 2am VC and CRED founder Kunal Shah. This follows an earlier seed round of $2 million raised in February 2023.

Key Highlights:

Strategic Investment: The recent funding will be used to enhance Fibr’s AI personalization platform, expand its customer base, and hire additional talent, including engineers, product marketers, and sales and go-to-market (GTM) experts.

Company Background: Co-founded in 2023 by Ankur Goyal and Pritam Roy, Fibr helps marketers reduce customer acquisition costs (CAC) and improve conversion rates. Its flagship offering, ‘Pilot,’ enables brands to create personalized landing pages for ads, emails, and SMSes.

Target Markets: Based in Bengaluru, Fibr serves clients in sectors such as insurance, broadband, home improvement, and consumer services. The company is targeting markets in the US, Canada, and India, with plans to expand into Europe.

Future Developments: Fibr is developing a new product called ‘Blocks,’ which helps marketers scale their content across various formats. The beta version is expected to convert high-performing ads into blogs, Google ads, or social media posts.

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