Should I pursue a business idea that already exists?

“That which has been is that which will be, And that which has been done is that which will be done. So there is nothing new under the sun” Ecclesiastes 1:9

So, your comment is stating what has been observed by mankind for centuries. Yet there are so many new things! Indeed, and they are all built upon small changes to things that already existed. A mighty oak tree is but a collection of small, un-noteworthy cells that combine in such a fashion as to create a beautiful monument to nature.

So how about that idea of yours? How can it be different, better, What is your USP ( unique selling proposition)?

It’s a good thing that there are already some competitors. That shows you that a market exists, that there is a demand out there for your idea. Now, how will you address that market that will bring customers to you? What will you do that will incrementally make your product/service better than what exists?

Don’t be discouraged by competition. Be energized by it. Seek to be the better alternative for your target market. Figure out a way to communicate your USP and provide a better experience for your clients/customers. Figure out how to market your product/service better than the competition.

On CEAnow.org we have several courses that address your concerns, and include ways to create a USP and forge a niche market for your service/product.

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