How to Create a YouTube Script That Increases Subscriptions and Shares

Do you want to write engaging YouTube scripts that will keep your audience’s attention? We share our top starting points.

How many times have you faced a problem and muttered, “I’ll YouTube it”? It’s probably a lot.

In fact, YouTube is the world’s second-largest search engine, trailing only Google. It’s the place to go for video solutions, whether you need to change a lightbulb, fix a car part, or learn how to use a new piece of technology.

According to one survey, 7 out of 10 users use YouTube to solve a problem related to their job, studies, or hobby. It’s a no-brainer for brands to tap into this well of potential leads with such a large and diverse userbase.

However, it is not as simple as uploading a video and instantly becoming popular on YouTube. It’s difficult to stand out on YouTube, which is why having a YouTube script is essential. It will help you plan out what you want to say and ensure that your videos are always fun and engaging — not to mention that it will boost your SEO efforts by appearing in Google search results for the right keywords.

How to Make a YouTube Video Script

Having a script may appear to be counterproductive to making an authentic video. Unscripted videos, on the other hand, aren’t always as spontaneous as you’d like them to be, and they risk going off on unnecessary tangents. Not to mention that they increase the number of filler words as you try to come up with the next sentence.

A YouTube script is required to appear natural and confident in front of the camera (or as a voiceover for animation, explainer video, or other visuals).

Good YouTube scripts are easy to identify because they adhere to a centuries-old storytelling technique:

• The setup (Act One)
• The conflict (Act Two)
• The resolution (Act Three)

Because it works, this formula is used in novels, films, and videos in every industry. The idea is that in the first act, you introduce your audience to a problem they are experiencing, then escalate the problem in the second act, and finally solve the problem in the third act.

Here’s how it might look in procedure:

Act One: Your audience wants to learn Spanish but is unsure where to begin; classes are too expensive, and they don’t know any native Spaniards who can teach them.

Act Two: Your audience needs to learn Spanish because they are starting a year abroad in Spain next month and need to be able to communicate. They may embarrass themselves and end up in frustrating situations if they can’t learn a few words.

Act Three: You provide a couple of simple ways for your audience to begin learning Spanish and walk them through the process.

It may appear simple, but it is effective.

Begin by writing down the pain point you want to address and working backward from there. Consider why this topic is important to your audience, what it would mean for them if a solution could not be found, and, finally, how you intend to solve this problem for them.

Then, divide your responses into three acts to begin plotting your script.

What characteristics distinguish a good YouTube video script?

While this structure is easy to follow, there are some elements that make one YouTube video script more compelling than another. There is a lot more to the script writing process than meets the eye; in fact, it begins even before you have a concept in mind.

Here’s how to write a good YouTube video script.

The right topic

You could have the most polished script in the world, but if the topic does not resonate with your subscribers, it will not receive the views you desire.

The key is to focus on your audience’s pain points. To do so, you must first comprehend their lives, the problems they face, and how your solution will assist them in overcoming that pain point. Is it easier said than done? No, not always.

There are several methods for coming up with great video topic ideas:

Keyword research

Investigate the search terms that your target audience is using with a tool like Ahrefs. Alternatively, you can use YouTube’s recommendations by typing a keyword into the search bar and seeing what results appear in the dropdown menu. You can then use Google Trends to see if these are in demand.

To show other potential topics, include an asterisk (*) in your search query alongside your keyword.

Survey your audience

Get your topics from the source: your audience. Send them an email survey or make a social media call to see what kind of content they want or need to see. You can take this a step further by interviewing your best customers to learn more about their most pressing issues.

Generate endless topic ideas

Based on a keyword, Jasper’s Video Topic Ideas template serves multiple topic ideas. Simply enter a word or phrase related to your product or brand, as well as the tone of voice you want to achieve.

Interested until the end

Don’t just wing it with your script. It allows for too much waffling or filler words, which can quickly kill the mood and engagement levels.

Begin with an outline to keep your script tight. This will ensure that your video stays on topic and covers all of the important points. The goal is to capture attention early, provide value quickly, and then conclude with a call to action.

To create an outline, use Jasper’s Video Script Outline template. You can then add to this by drawing on your expert knowledge and experience.

The beginning of a YouTube script is perhaps the most important part. According to YouTube, you have less than 15 seconds to capture your audience’s attention, so the first few seconds must be powerful. Get right to the meat of the matter and hint at what the viewer will have learned by the end.

If you need assistance, start with Jasper’s Video Script Hook and Introduction template. Simply enter the title of your video and the tone of voice you want to present, and the tool will generate a list of powerful hooks for your script.

Does what it says

Is there anything worse than clicking play on a video that promises to teach you how to care for your new houseplant, only to discover that it provides no useful advice at all?

The most important thing to keep in mind is that your YouTube script must fulfill its promises. You must follow through on your promise to show people how to learn Spanish quickly in three weeks.

You can accomplish this by:

• concentrating on a single key lesson (this also stops your video from becoming overwhelming)
• Make certain that you are addressing a specific pain point
• Referring back to your research and outline to ensure you’ve covered all of the important points

Sounds relaxed and conversational

It can be difficult to get the tone of your video script just right. We tend to write in a more formal tone than we speak, which can come across as stilted when recorded. The key to ensuring that your script does not sound forced is to write in the manner in which you speak. When writing words on a page, it helps to read sentences aloud or pretend you’re talking to a friend.

Is it always necessary to have a script for your YouTube video?

If you’re wondering whether you need a script for every YouTube video you make, the answer is: it depends. You can sometimes get away with bullet points that cover your main points. Scripts, on the other hand, are extremely useful for engaging videos, animations with voiceovers, tutorials, and even interviews (though you can’t write a script for the interviewee!). However, one of the most significant advantages of having a script is that you can transform it into other forms of content and appeal to people who prefer to consume content in a different way.

It’s no surprise that repurposing content is popular right now, given how much new content is created every day. Rather than adding to the noise, turn your videos into blog posts, emails, social media copy, and other forms of content to maximize their value and reach a wider audience.

A proven YouTube script example

Here’s an example of a short YouTube script created with the outline generated by Jasper above.

So, you want to learn Spanish, right? Don’t be concerned; I’ll show you how.

Introduction: I’ve been teaching Spanish for quite some time. The issue is that most people give up because they don’t realize how simple it can be. In this video, I’ll walk you through a three-week plan that will enable anyone, regardless of proficiency or background, to speak fluent Spanish in no time. It’s really not that difficult; all it takes is a little dedication!

Main points: The simplest way to make rapid progress is to pick two or three activities that you can do every day. Don’t worry, I’ll go over some ideas for activities you can do:

• First, spend a few minutes flipping through a Spanish-English dictionary, picking out interesting words, and memorizing them. You can read the dictionary in the morning and then test yourself on the words you memorized in the evening if you want.
• Second, listen to Spanish radio or television. You won’t understand anything at first, but the more you listen and the more it becomes background noise in your life, the sooner you’ll begin to pick up on some key phrases.
• The third option is to watch movies with Spanish subtitles. This will help you connect English words and see how real-life conversations look.
• Another thing you can do is read Spanish newspapers, magazines, or books to become acquainted with how the language appears when written down. You can read passages aloud if you want to practice pronunciation and how the sounds fit together.
• Finally, try to find native Spanish speakers or someone who speaks Spanish better than you. The sooner you can start conversing in Spanish, the better.

The video concludes with a CTA: learning Spanish doesn’t have to be difficult. Throughout my years of teaching, I’ve discovered that incorporating the language into your daily life and, most importantly, being consistent is the quickest way to learn it. If you need more assistance, you can get my free guide to simple Spanish sentences, which I’ve linked to in the comments.

You can use this YouTube script template.

If you’re ready to try your hand at writing your own YouTube video script, here’s a template to get you started.

Video topic:

Video title:

[Act One] Hook:

[Act Two] Introduction/pain point:

[Act Three] Main points/resolution:

• Point #1…
• Point #2…
• Point #3…

CTA:

Improve the quality of your videos by using an engaging YouTube script.

For brands in any industry, YouTube can be a powerful platform. The sheer number of users can expand your reach, and the interactive nature of video content makes it easier to connect with your target audience. **Sign up for Jasper **to gain access to the video script templates — and, if you want to get started faster, enable Boss Mode to quickly create high-quality content.

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