After Campa Cola, Reliance Launches RasKik Gluco Energy

Reliance Consumer Products has expanded its beverage portfolio with the launch of RasKik Gluco Energy, marking its entry into the rehydration and glucose drink segment. This move follows the company’s recent revival of the iconic Campa Cola brand, signaling a broader push into India’s fast-growing FMCG market.

RasKik Gluco Energy is designed to offer quick energy replenishment, targeting consumers in need of instant hydration, especially during hot weather or physical activity. With this launch, Reliance aims to compete with established players in the glucose drink category, offering an affordable and accessible alternative under its growing RasKik brand.

The product will be rolled out across multiple states, with a focus on tier-2 and tier-3 cities, leveraging Reliance’s vast distribution network.