HYBE India CEO Damien Woochang Lee: ‘Indian BTS ARMY Is One Of The Reasons We’re Here’ | The Execs

Published: May19, 2026 | Bollywood News | Based on Variety India’s report

BTS’s label HYBE has officially arrived in India. And in this exclusive chat, HYBE India CEO Damien Woochang Lee tells Variety India exactly why. From the global success of Diljit Dosanjh, AP Dhillon and Karan Aujla, to India’s deep classical music foundation, to the Indian BTS ARMY, this is the most candid look at HYBE India’s master plan yet.

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Damien breaks down the nationwide girl group auditions (10 cities in India), HYBE’s five-to-ten-year vision for South Asia, the Indian artists already on his collaboration list, why he believes Indian classical training paired with HYBE methodology will create the next superstar and his admiration for the ‘Dhurandhar’ OST.

For an aspiring artist, K-pop fan, BTS ARMY member, or just anyone curious about how one of the world’s most powerful music labels sees India, this is essential viewing.

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