Record-Breaking ROI: 9,382% for an EIIS Fund

How multi-channel campaigns and fully owned investor leads transformed the capital raise process

The Challenge

When Quintas Capital planned their 2025 EIIS fund raise, they faced a familiar challenge: how to reach the right investors efficiently without wasting time or budget. They needed a partner who could strategically combine channels, creative, and targeting, and actually deliver measurable results since they had tried advertising before.

Our Approach

We designed a campaign built around three key principles:

Multi-Channel Strategy

• Google Ads captured high-intent searches from investors ready to act.
• Meta Ads allowed us to target and retarget precise investor segments, scaling outreach while keeping costs efficient.

Collaborative Optimisation

Weekly calls with the client ensured we stayed aligned with their goals and could act on feedback immediately. Audience segments were added, and targeting was refined based on insights directly from the team.

Creative Iteration:

Every month, we refreshed ad creatives to prevent fatigue and maintain high engagement. Each iteration tested messaging, design, and calls-to-action to drive better leads.

The Results

Total Leads: 291 high-quality investor leads

Funds Raised directly through eContent’s leads: €952,000

See above Google and Meta Snapshots of the campaigns.

ROI: 9,382%

Average Cost per Lead: Meta €7.04, Google €14.30

Why It Worked

• Efficiency meets strategy: Multi-channel campaigns allowed each platform to play to its strengths.
• Client collaboration drives results: Every new audience and creative adjustment was informed by client insights.
• Iterative creativity: Fresh creatives and A/B testing kept engagement high and optimised lead quality.

“Cormac and Desirée were brilliant to work with from start to finish. Their structured, insightful weekly calls and proactive support helped us generate a strong volume of high-quality leads and excellent engagement. They consistently exceeded our expectations.” — Kim Ronayne, Investor Relations Manager, Quintas Capital

Key Takeaways for Firms Raising Capital

• A full-funnel, multi-channel approach is critical when targeting investors.
• Strategic spend and careful creative optimisation can produce record-breaking ROI.
• Working with a partner who listens, adapts, and drives results makes the process far more efficient and far more effective.

Lessons Learned / Q&A

Q: How long did it take to see results? A: The first leads came in almost immediately, and within a few weeks, the pipeline was reliably delivering investor enquiries every day. That predictability made planning follow-ups and outreach much easier.

Q: Can small budgets still work? A: Absolutely. Efficiency matters more than size. Targeted campaigns, native lead forms, and structured follow-up allow even modest budgets to produce predictable, high-quality leads.

Q: Why did Meta outperform Google for lead volume? A: Real-world testing showed Meta delivered 5× more leads at ¼ the cost, while still providing fully qualified prospects. It highlights the importance of testing assumptions and letting performance guide strategy.

Q: How do you ensure lead quality? A: By integrating native lead forms with the client’s CRM, using qualifying questions, and verifying contact info, all leads were actionable and ready for immediate follow-up.

Q: What’s the biggest takeaway for firms raising capital? A: A multi-channel, data-driven approach with fully owned leads is far more effective than relying solely on traditional channels like business posts or online news articles.

Interested in predictable, high-quality investor lead generation for your EIIS fund? Learn more about our multi-channel approach or get in touch to discuss your capital raise. Visit www.econtent.ie or email us at hello@econtent.ie