Book Funnels for Coaches and Course Creators

I recently worked with a client, helping her set up a book funnel. As I progressed in the project, I realised what a genius marketing method this is. In fact I’m surprised more people are not pursuing it.

Although this coaching expert opted to have both a physical book and digital book produced, I’m sure you could still get great results writing just a Kindle version of your book.

If you’re interested in building your personal brand, as well as selling more courses or coaching, why not consider using a book funnel?

Benefits of a Book Funnel

Course creators and coaches have started using this marketing method for the following reasons:

Build authority and credibility: Writing a book instantly positions you as an authority on the subject. This can be an exciting conversation opener if you’re being interviewed on a podcast or meeting people in person.

Build trust: A book gives you time to build a connection with your audience. It’s free from distractions, unlike other online channels. You have space to tell your story, show vulnerabilities, provide value and show your authentic self. This can develop into a trust that extends to your coaching or courses.

Sets you apart: For many people, writing a book is daunting. But the truth is, creating and publishing a book is now easier than ever. There are platforms and services to get your books proofread, typeset and published. Use them and put yourself ahead of the competition.

Lead generation: A book is the ultimate form of lead magnet to generate leads. There’s a reason why marketing experts like Alex Hormozi, Amy Porterfield and Marie Foleo write books… it’s to gain leads for their high-ticket programs and coaching.

Diversified income streams: For many course creators and consultants, having a book can lead to more revenue streams. As well as the book sales themselves, there are opportunities for affiliate income and one-on-one coaching.

Automated marketing: Once set up, a book funnel can operate on autopilot. The delivery is taken care of automatically and you are likely to receive a steady stream of interested leads. This frees up your valuable time to spend on high leverage tasks such as building more products and supporting your existing clients.

What Do You Think?

Now could be the ideal time to launch your book funnel, before the marketplace is saturated. Even if you hate writing, there are services to get your book out into the marketplace.

Could this work for your course or coaching business?