How we’ve increased our floor price by 600% this year

It’s no secret… just look at our utility

Source: DMMC

I don’t need to tell you this, but we are in the thick of a nasty bear market. While bear markets are a healthy and normal part of any market cycle, they certainly aren’t the most enjoyable in terms of market sentiment. Ethereum co-founder Vitalik Buterin famously welcomed the bear market as a “Darwinian” method of weeding out weak assets and projects, and we couldn’t agree more.

We are pleased to announce that we have welcomed 120 new members into the Drunken Monkey Members’ Club this month, maintaining our floor price of +600% since launch.

Platinum and Diamond monkeys listed on OpenSea at 28 ETH and 12 ETH respectively. View the full collection here.

Since launching nine months ago, we’ve achieved more than what many would have thought possible in a bear market. Our Platinum monkeys have traded in excess of 4 ETH (a 4,000% increase from the private sale); we’ve exhibited at some of the most prestigious NFT events; and our internal team is stronger than ever.

To carry on this upward trend, we welcomed 120 new members this month following our exclusive Black Friday pre-mint offer, helping our floor price sit at a comfortable 600% increase since launch. This growth isn’t potluck or coincidence: we’ve treaded carefully this market cycle to make sure that in a forest of bears, we are the bull.

Transparency is a central tenet of Web3, which is why we want to share the various factors that have gone into making this project a success in a bear market.

1. Utility

The single greatest factor in the growth of this project is our underlying utility, which is lifetime access to a global, real-life concierge network.

Regardless of the crypto market, our utility is inherently valuable.

Traditional luxury concierge memberships can cost upward of £25,000 per year, while other lifetime access memberships sit at around £400,000. A DMMC membership on the other hand is not only lifetime access, but is fully tradable on the secondary market. That’s why we predict the value of our assets to increase until a fair median price of £50,000 is reached in the next couple of years. You can read more about that **here**.

In addition, our utility is fully functional independent of the crypto market. This means that if Ethereum is down, every holder still has unrestricted access to our concierge network that spans across 20 destinations. Over the past few months, we’ve partnered with a host of new high-end venues and hotels in Dubai including The Address, Rixos JBR, Anantara The Palm, Caesar’s Palace Hotel, and many, many more.

2. Market Cycle Awareness

When our Founding Monkey, Gavin Berry, isn’t overseeing DMMC, he runs an established cryptocurrency consultancy firm called Zero Gravity Crypto. Zero Gravity is another SycoLabs brand that offers full-scale crypto consultancy services, as well as access to a private Telegram channel that gives community members expert tips, warnings and insights into crypto trends and markets.

With this in mind, every decision we make at DMMC is informed by market knowledge. Before launching, we outlined a viable, long-term roadmap that takes into account the worst of the bear market right through to the peaks of the next bull run. Because of this, we’re able fully utilise the bear market as a time to build, rather than panic and cash out prematurely.

3. Community

It’s not uncommon in the NFT space to see Discord servers and Telegram channels jam-packed with 5000+ members, but our community is different. As an exclusive concierge network, we like to keep our community intimate and connected. We know most of the people within our community, and each of them are fully involved in getting this project to where it should be — because it benefits us all.

This will be even more so the case when we enter our next minting round in the coming months, which will be by application only.

Over the Black Friday weekend, we received extensive press coverage from various outlets outlining our exclusive pre-mint offer. From Friday until Sunday, we temporarily removed the restriction of the 20 NFT minimum purchase requirement, giving people the chance to execute a purchase of just one membership for 0.5 ETH, rather than the usual 10 ETH for a total of 20.

Various newcomers hit the DMMC jackpot by minting a Platinum or Diamond Monkey at just 0.5 ETH — a truly fortunate feat considering these Monkeys have already sold in excess of 4 ETH on the secondary market, and are currently listing up to 28 ETH.

If you missed the Black Friday pre-mint offer, it’s not too late to get involved — there are a few NFTs left in the pre-mint before we go to our application round. You can register your interest via our website.

Check out the below articles to see what we’ve been up to over the past month:

• **Why This NFT Could Be Worth Over £50,000**
• **Utility NFTs are the key to mass adoption**
• **How NFTs are disrupting the concierge industry**
• **Drunken Monkey Members Club Expands Membership Ahead Of Black Friday**

Join the Drunken Monkeys on Discord here.

Website | Twitter | Telegram | Discord

New to trading? Try crypto trading bots or copy trading