Why DIFFERENT is Better Than Better

If you ever get frustrated by competitors with look-alike products who are constantly under-cutting you, remember this:

(You might want to print it out and stick it to your notice board or tape it into your notebook because it will help you rise to the top of even the most competitive industries!)

“Being different is better than being better.”

Most salespeople are trying to be better…

– Better product

– Better price

– Better service

– Better follow-up

– Better pitch

The problem with “better” is that everyone says they’re the best.

And they can’t possibly all be right!

Plus, being better is invisible until it’s too late.

You can say you’re better, but until someone becomes a customer, they won’t know for sure.

And, “better” is subjective.

What you think is better, your prospect might not even care about.

Being different, on the other hand, gets attention.

– It breaks patterns

– It sparks curiosity

– It earns you time in the diary

And in B2B sales, attention and time are what matter most at the top of the funnel.

The quickest way to be different is to look at what your competitors are doing, and do the opposite.

– They’re lowering prices? Put yours up.

– They’re cutting back on X? Go all in on Y.

– They’re reducing A? Offer 10X what they did.

When you say you’re different, you sound the same as everyone else who claims to have the best quality, cost and service.

When you do something different, you prove it in advance.

That’s why it pays to be a renegade.

Good selling! 💪💯

Who the hell am I? I’m Tom and — together with my wife and business partner Dionne Mallens — I run Renegade RevOps, a sales training and consulting business. We help business owners around the world, end the frustration of under-performing sales teams, flaky sales pipelines, and team members who struggle to find quality new opportunities consistently.

If you want to as much as double your B2B sales results, get your free Renegade Sales training emails here.