Transparency & Authenticity Assurance using phy2app

Transparency and authenticity are key factors to trust and loyalty in the market. Consumers want transparent products from transparent companies. They care about how a product has been manufactured, about the origin of ingredients, and the processes that products have passed through.

Following up on such information can be a bit hectic for consumers. Consumers have to browse through different websites and search engines to learn in detail about the products, making it a time-consuming task that most are not willing to engage in. Now imagine a situation where consumers can simply scan a QR code, and all the information they want to know is instantly available at their fingertips. Among the information being:

• Product details such as the origin, ingredients, and nutritional values
• Details about the processing
• positive social impacts and the labor policies such as no child labor, how the company empowers groups such as youth, women, and people with disabilities
• The environmentally friendly practices and procedures observed in making the product

Using phy2app, a single QR code scan is enough to transparently communicate with consumers all the information they want to know about a product and to build trust and loyalty for your products and your brand.

The phy2app guides you to prepare the information that consumers want to see, helps you organize the information, and communicate it across various channels. Share the information via a QR label on the product packing and marketing material and share the info on your social media, website, or any other digital channel for maximum reach and effect.

phy2app authenticity assurance system helps you build an additional level of trust with the consumer, by giving the option to verify that the products they are buying and enjoying are authentic. To use the phy2app authenticity assurance system, a phy2app label is used in combination with the information that is already on the packaging, the batch numbers, and the production and expiry dates. This makes the system simple and fast to implement and maintain.

If you would like to know more about how phy2app can help your company., fill out the form following this link and we will get back to you as soon as possible and will schedule a virtual meeting.