SekuyaEVOS x Subaru BRZ Super Series: Starla Itasha Race Car Officially Unveiled

SekuyaEVOS has announced an official collaboration with Subaru BRZ Super Series to introduce a special itasha livery race car featuring Starla. The project marks a crossover between esports, IP entertainment, and professional motorsport.

The race car, built on the Subaru BRZ, showcases a full-body itasha concept inspired by Starla, the original IP character developed under Sekuya’s creative ecosystem. The livery carries a theme of dreams and hope, blending Japanese pop-culture styling with Indonesian character storytelling. The collaboration highlights cultural synergy between Indonesia and Japan within both automotive and creative industries.

Through this partnership, SekuyaEVOS Racing expands beyond digital competition into real-world motorsport arenas. The initiative positions IP characters not just as entertainment assets, but as visual identities capable of entering competitive racing platforms.

The collaboration also aligns with broader creative economy engagement, with support from Ministry of Creative Economy Indonesia, reinforcing the role of IP and character-based branding in cross-industry activations.

Fans are encouraged to show their support for the Starla livery concept, as community engagement will play a role in determining future on-track appearances. If momentum continues, the Starla itasha car could be fully deployed in official race sessions under the SekuyaEVOS Racing banner.

With this move, Sekuya continues to blur the lines between esports, Web3, IP entertainment, and motorsport — demonstrating how locally developed characters can accelerate into global lifestyle platforms, both on screen and on the track.