How to Connect Google Search Console & Google Analytics Using Google Site Kit (Complete Step-by-Step Guide)

This guide explains how to connect Google Search Console (GSC) and Google Analytics (GA4) to your WordPress website using the Google Site Kit plugin.

Google Site Kit is the official plugin by Google, and it automatically installs the required tracking codes on your website.

STEP 1 — Login to Your WordPress Website

First, log in to your website dashboard.

1. Open your website login page

Example:

https://yourwebsite.com/wp-admin

1. Enter your username
2. Enter your password
3. Click Log In

After login, you will enter the WordPress Dashboard.

STEP 2 — Install the Google Site Kit Plugin

Now we need to install the official Google plugin.

1. On the left sidebar click:

Plugins

1. Click:

Add New Plugin

1. In the search bar (top right) type:

Site Kit by Google

1. You will see a plugin named:

Site Kit by Google — Analytics, Search Console, AdSense, Speed

Developer: Google

1. Click:

Install Now

1. Wait a few seconds for installation.
2. When installation finishes click:

Activate

STEP 3 — Open Site Kit Setup

After activating the plugin:

1. In the left sidebar click:

Site Kit

1. Click the button:

Start Setup

You will now be redirected to Google to connect your account.

STEP 4 — Sign in With Your Google Account

A Google login page will appear.

1. Choose the Google account you want to connect to.

Important: Use the same Google account that you want to use for:

• Google Search Console
• Google Analytics

1. Enter your Google password if asked.
2. Click Continue.

STEP 5 — Grant Permissions to Site Kit

Google will now show several permission requests.

These permissions allow Site Kit to connect your website with Google services.

You will see permissions like:

• View and manage Search Console data
• View and manage Google Analytics data
• Verify site ownership
• View site data

Click:

Allow

You may need to click Allow multiple times.

This is normal.

STEP 6 — Verify Website Ownership (Search Console)

Now Site Kit will verify that you own the website.

You will see a message like:

Verify Site Ownership

Click:

Verify

Site Kit will automatically verify your website in Google Search Console.

If your website is not already added to Search Console, Site Kit will automatically create the property for you.

You do not need to manually verify anything.

STEP 7 — Allow Access to Your Google Account Data

After verification, Site Kit will ask for additional access permissions.

You may see options like:

• Allow Site Kit to access Search Console
• Allow Site Kit to access Analytics
• Allow Site Kit to view your site data

Click Allow for all required permissions.

This allows WordPress to display your Google data inside the dashboard.

STEP 8 — Connect Google Search Console

After verification, Google Search Console will automatically connect.

Search Console helps you see:

• Google search keywords
• Indexed pages
• Clicks and impressions
• Website SEO performance

Once connected, Search Console will start collecting data automatically.

STEP 9 — Setup Google Analytics

Now we will connect Google Analytics 4 (GA4).

Site Kit will show a button:

Set up Google Analytics

Click it.

STEP 10 — Select Your Analytics Account

Now you will see options for:

Analytics Account

If you already have an Analytics account:

Select it from the dropdown.

If you do not have one:

Choose:

Create New Account

Example name:

YourSite Analytics.

STEP 11 — Create or Select Analytics Property

Next you will see:

Property

A property represents your website inside Google Analytics.

Options:

Select existing property or Create a new property

If creating new:

Example:

Yourwebsite.com Website.

STEP 12 — Select Data Stream

Next option:

Web Data Stream

This is where website traffic data is collected.

Options:

• Select existing stream Or
• Create new stream

Usually Site Kit will automatically create this.

STEP 13 — Confirm Analytics Configuration

Now review the configuration:

You will see:

• Analytics Account
• Property
• Data Stream

After confirming everything is correct, click:

Configure Analytics

STEP 14 — Automatic Tracking Code Installation

Site Kit will now automatically install the Google Analytics tracking code on your website.

Important:

You do NOT need to add any tracking code manually.

The plugin handles everything automatically.

STEP 15 — Setup Complete

After everything is connected, you will see a message like:

Congrats! Site Kit is set up.

Click:

Go to Dashboard

STEP 16 — View Data Inside WordPress

Now go to:

WordPress Dashboard → Site Kit → Dashboard

Here you will see:

Search Console Data

• Top search queries
• Clicks
• Impressions
• Indexed pages

Google Analytics Data

• Visitors
• Page views
• Traffic sources
• Top pages

STEP 17 — Wait for Data Collection

New websites may take some time to show data.

Typical timeline:

Google Analytics

• Data starts appearing in 1–6 hours

Search Console

Data usually appears in 24–48 hours.

If you have any question, feel free to comment down, will help you in every possible issue you face regarding this topic. Thanks for reading.