Refuse the ideology with Tiktok and YouTube short videos : A Media Analysis Example

Is a series a product or an organization?

Series generally have a duration of more than 60 minutes. In the past, before social media, yes, it was a product, but now it is a brand, indirectly shifting to an organization within itself, because frames and sections from the film are presented to the consumer in a short, edited form. And this is presented as both a marketing study of the series and an example of communication that will carry it into the daily lives of the masses, as a “reasonable thing” (I hope this does not create a prejudice in you about the potential for me to be affected by a series and change my perception of reality in this way, but if we consume it as humans, we can accept it as an example of an introduction to an article that feeds on this judgment, considering that there are also sections of the society that do not act on it).

One of the examples is this short YouTube content.

To start , Here you go firt turn to this :

[embed]

In the background, there is a song, a composition, and a cult pop artist in the region where it is located, intertwined with another series. This is the first news from this other series, and it can be said that it is a short aimed at attracting the attention of those who know the singer’s song and making the series known.

In addition, the fact that the publisher of the content is not an official account, but a YouTube user on his own does not mean that he did not cooperate with the publisher. If he did so because he felt like it without cooperating, it is not up to me to psychoanalyze the user from his content. Because I am not an expert.

But I can interpret this scene. First, I want you to look at the content. What did you understand?

I understood this:

Text:

Tone of voice, words and backflash transition

The girl’s tears were actually belittling the boy in that moment. “There is no need for a wedding, just an engagement is enough.” At the same time, this creates prejudice in terms of morality, but the tone of voice the girl uses to show it off is “innocent”. Then, we see the cake cutting together. The education that the female character here received from her lineage, in other words, what she saw, may be poverty, and at the same time, she may have done this within conscious manipulation. Because here, while the “being content with what is less” stance is an image of a humble stance taken from the family, giving information about her past life, it also means the following: “The step I will take with you has no value for me, I mean, who are you to need a serious action, an activity”.

If we look at it from the male character’s perspective, I think it is obvious from his facial expressions in this scene that he is likely to perceive it this way and that he does not believe it and is acting stupid.( Please consume the short again to understand)

So we don’t know which side of the coin the female character had, but I think it is obvious from the actor’s way of conveying the following statement; “What am I going to do with you?” and the fact that the male character made this a matter of pride and saw the woman as a rival to be defeated.

, I don’t even dare to comment on the audience who found the proud female character and this character close in the series. So let’s continue,

The other female character’s discourse, in the style of transmission, actually contains a “condescending attitude and arrogance” at least in Turkish culture, in Turkish. But what she is talking about, “marriage”, is a turning point and a special moment in this culture. Of course, as in most cultures.. Although she tries to express her demand for a special event with arrogance and condescension, her words are actually in a way that glorifies the male character. She glorifies the man with the words “I am getting married once”. However, her style of expression is arrogant and condescending. When looked at from a psychological perspective; in fact, this blonde character makes the male character accept this style of discourse, that is, her condescending attitude.

Why do you think the other innocent character’s eyes filled with tears?

on the contrary, it’s like the opposite of the black-haired character who took on the role of innocence. But in fact, it’s like she’s taking on the role of the MIRROR. So friends, there’s not two here, but actually one woman. Yes. and one man. But it could also be an expanded form of ego, alterego, self esteem. These Turks are crazy, that’s why I can only consume their TV series for 3 seconds..I couldn’t resist seeing this random thing happen to me. I wanted to do a media analysis. I’m calling out from here, how can you fanatically consume a 60-minute and even crazier (maybe it should be) series? Don’t let this contain any ideas about my personality. But just think, if a 35-second series section can make you write about 8 pages; what is being loaded on you in 60 minutes? In the background!

Is it because she is not really innocent? Or is it because her arrogance under her innocence is mirrored to her by the blonde character? Or is it because she is the real bad character who is aware of these?

In other words, the black-haired character who has a very sincere emotional moment at the end of this dialogue, because if she is a manipulator and a narcissist who plays innocent, with the action of the blonde character, at that moment, “all she plays, thinks she can deceive and manipulate the other person”, it actually means that the people he communicates with openly are aware of these. In other words, her game failed. Her plans.

So what did you understand from this short YouTube movie section?

For series from

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Hey, Kubra! What was the topic? You were talking about ‘’Ideology spread’’ in the title.. so how does ideology spread happen? Only those in front of the screen can know this right now. Because the dominant ideology is not one-way. ‘’There is no supply without demand.’’ (Billur Ülger, Marketing101, Yeditepe Class) I need to have data about the situation of the masses in order to write the rest of this article..

xoxox