“Redesigning Money Screens: A Journey Through Accessibility, Feedback, and Design”

One day, a message sent to our customer support team turned out to be more than just a simple complaint: ‘I can’t repay or track my instant credit limit — why is this so complicated?’

That message sparked something in us. Maybe it wasn’t just one screen that needed fixing — maybe it was time to rethink the entire experience of the Money app. In this post, I’ll share how we redesigned the Money app’s user interface from the ground up, the challenges we faced along the way, and how we made every decision hand in hand with our users.

1 — Why Did We Need This Change?

Everything started with simple but crucial feedback from our users. Some said they struggled to find certain buttons, others got lost while trying to follow the steps of a process… Specific complaints — especially around tracking instant credit limit repayments — made users feel the screens were “a bit complicated.”

Money v4 Redesign

To be honest, sometimes when we’re too close to our own product, we can miss certain problems. Being deeply involved with the product can create some “blind spots” for us. But this clear feedback from outside held up a mirror for us: 👉 Our app’s interface no longer fully met the current expectations of our users.

A — How Did We Identify the Issues?

To understand the challenges our users faced and find solutions, we launched a thorough review. Our goal was to create an experience where users don’t get frustrated — where everything flows naturally and intuitively. Instead of struggling with the interface, we wanted the app to serve as an invisible assistant for them.

Along these lines, we relied on two main sources:

Direct User Feedback: We carefully reviewed emails and phone calls sent to our Support team from users. Thanks to these complaints, we identified the key points where users struggled the most and the specific reasons behind their difficulties.

Detailed Data Analysis: With in-depth analyses from our data team, we pinpointed exactly where users faced difficulties within the app, where drop-offs occurred in user flows, and which buttons were either overlooked or misunderstood. Combining quantitative data with qualitative (direct) feedback helped us clearly identify the root causes of the problems.

B — What Were Our Core Design Goals?

With these insights in hand, we understood what kind of Money app we needed to design. Our goal wasn’t just to make the app look better. With the redesigned Money app, we aimed to:

Money v4 Redesign

Be Accessible to Everyone: Make the app easy to use for all users, from those less familiar with technology to finance experts.

Keep It Simple and Clear: Strip away unnecessary complexity from financial terms and transaction steps, using language that anyone can easily understand.

Provide a Consistent Experience: Apply the same language and behavioral rules throughout the app, so users can transfer what they learn in one area to the entire experience.

Guide the User: Build a smooth flow that clearly shows users what to do at each step and intuitively helps them anticipate the next action.

In line with these goals, we shaped our interface to be not only more functional but also empathetic — guiding users and making their financial transactions a more enjoyable experience.

2. How Did the Process Begin?

Redesigning an interface from scratch might seem easy, but it’s actually a multi-layered process. The first step was to take a deep dive into the existing screens.

A — In-Depth Analysis of the Current State

We sat down with the team and worked to gain a deep understanding of the current state of our app:

3.0 Version

Mapping All Transaction Flows: To do this, we used tools like Miro to visualize current user journeys with flowcharts. This detailed mapping helped us identify the knots of complexity and where users were getting “lost.” Every step, every screen, every button was carefully examined.

Identifying User Pain Points: Especially focusing on specific issues in the instant credit limit repayment flow, we pinpointed the areas where users struggled the most, abandoned processes, or made mistakes. We analyzed which steps were unnecessary or confusing.

B — Shaping the New Vision

After understanding the current issues, we shaped our vision to guide the direction of the new design:

Benchmarking Against Competitors: We carried out comprehensive benchmark analyses with other fintech apps. Focusing especially on globally prominent apps like Klarna and Revolut, we drew inspiration from their clean interface designs, clear information hierarchies, and intuitive transaction flows. We then evaluated how to adapt the key success factors of these apps to fit our own context.

Answering the Critical Question: We asked the most important question: “What does the user want to do on this screen, and why are they struggling?” Honestly answering this led us to a simpler design. Because the real issue wasn’t just reducing complexity — it was about removing unnecessary options and providing the right guidance in the right place.

3. Design Decisions and Solutions

Our goal during the redesign process wasn’t just to create screens that looked ‘more attractive’. Every pixel had to serve a purpose: supporting, guiding, and making the user’s job easier. That’s why we started with the screens where our users interacted the most and had the most complaints.

A — Design Approach and Principles

As we began the design process, we adopted specific approaches and principles:

Purpose-Driven Design Philosophy: Instead of just creating screens that look more attractive, we aimed for every pixel to have a clear purpose — supporting the user, guiding them, and making their tasks easier. We believe design is not only about aesthetics but also a functional tool.

Focusing on High-Interaction Areas: At the start of the project, we focused on the critical screens and flows where users interacted the most but also experienced the greatest confusion — such as the homepage, transaction lists, and payment processes.

Reorganizing Information Hierarchy: We simplified step by step what the user should see first, decide on, and click next. The focus was to make the most important information the most visible, guiding the user’s attention to the right place.

B — Key Changes Made and Concrete Implementations

Guided by these principles, we made numerous concrete changes throughout the app:

Money v4 Redesign

Radical Simplification of Transaction Flows: We removed confusing, repetitive, or unnecessary steps — especially in financial transactions. We built a seamless structure that speeds up the user’s tasks and reduces their cognitive load.

Money V4 Component

And through this process, we realized once again: Design isn’t just about appearance — it’s the art of guiding behavior. A good design that helps users move forward without confusion is more effective than even the most detailed help documents.

4. Challenges and How We Overcame Them

Of course, it wasn’t all smooth sailing throughout this process. Like any major project, we faced our share of challenges.

A — Key Challenges Encountered

We faced significant challenges particularly in two main areas:

User Habits and Adaptation: Even moving a button users have been accustomed to for years can trigger strong reactions. Natural resistance to change can arise, which may affect how quickly the new interface is adopted.

Internal Decision-Making and Prioritization: Different teams — UI/UX, product, development, and customer experience — had varying priorities and perspectives. Each team advocating for their own goals made it challenging to establish a common language and reach consensus.

B — Strategies for Overcoming Challenges

To overcome these challenges, we adopted a systematic and collaborative approach:

Incremental and Test-Driven Development: We introduced innovations in small steps and gradually rolled out the changes. Instead of delivering major updates all at once, we made improvements feature by feature or flow by flow, quickly integrating user feedback along the way.

Continuous Testing and Data-Driven Decisions: We progressed by testing every step. Before launching new designs live, we conducted extensive usability tests and A/B experiments. Our decisions were based not on assumptions, but on concrete data gathered from user behavior.

Team Collaboration and Shared Goal Setting: We held joint workshops to listen to every team’s perspective and find consensus points supported by data. Transparent communication and continuous feedback helped align the entire team around common goals.

5. Results of the Change: We Didn’t Just Redesign the Interface, We Renewed the Experience

Every change we made had a direct impact not only on the interface but also on user behavior. Interaction rates increased across many areas of the app, and users began completing their tasks faster and more comfortably.

A — Measurable Success and Increases in User Behavior

The concrete data we gathered after the redesign clearly demonstrated positive changes in user behavior:

By reorganizing the information hierarchy and making campaign components more visible, we significantly increased user engagement; this, in turn, positively reflected on the campaign participation rates.

‘Pre-Approved Credit Limit’ activations via the app reached a record level in a short period. This is proof that the feature, which users previously struggled to notice or had difficulty accessing, is now much easier to find.

Our minor adjustments in areas like button placement, labeling, and transaction feedback drove a significant growth in commodity trading volume, proving once again the major impact that small tweaks can have.

B- Improvement in User Perception and Market Impact

Alongside the metrics, we have also significantly enhanced the app’s perception among users and its overall position in the market:

So, we didn’t just change the screens; we changed the way users experience and perceive the app. Users now find Money easier, more user-friendly, and more intuitive.

6. Conclusion: Good Design is the Unseen Hero of User Experience

The most important thing we learned in this process was this: 👉 Complexity is often the result of well-intentioned excess. When adding a feature or presenting an option, we can sometimes inadvertently overwhelm the user.

However, good design requires finding not the excess, but the shortest, clearest path to a goal. It’s when the user doesn’t have to struggle with the interface to perform an action, but rather the interface works like a natural and intuitive assistant for them. When the user can easily complete their intended task without even feeling the presence of the application, that is when the design has successfully fulfilled its duty.

A- Our Core Takeaways from This Project

Throughout this journey, we walked hand-in-hand with our users in every decision. We blended data with emotion and insight with intuition. We went beyond merely making the screens ‘look nicer’; we crafted an experience that was meaningful, seamless, and frictionless. Here are the fundamental lessons we learned:

The Voice of the Customer (VoC) is Our Ultimate Guide: Even minor feedback can be a catalyst for major iteration and improvement. The key to a successful roadmap is deeply listening to and analyzing user feedback..

Data Plus Intuition Drives Results: Relying on aesthetics or instinct alone is insufficient. We build winning designs that address real user needs by combining quantitative data (metrics, conversion rates) with qualitative insights (user tests, feedback).

Simplicity Drives Accessibility: Designs that reduce user effort and cognitive load naturally make the application easier and more delightful for all. Cutting complexity isn’t just about looks; it’s a core functional requirement.

B- The Ongoing Journey and Future Perspective

And the journey doesn’t end here. A good product is one that never truly says ‘it’s finished.’ To further enhance the user experience of the Money app, we will continue to listen to feedback, work on new features, constantly test, and improve the application. Our goal of providing the fintech experience of the future, which best meets the financial needs of our users, will continue.

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