Importance of Mainstream
The Appeal of Established Firms
Importance of Mainstream

The Appeal of Established Firms
Attaching yourself to established firms often makes you appear more attractive than starting something on your own. Society values what is already built, and people prefer to work under established rules rather than break them. This rigidity makes it difficult for startups to gain acceptance, which is why they struggle.
My Journey Through Basics
I was a woman who wanted to begin from the basics — who preferred to read, explore, and uncover the real truth rather than having everything served on a plate. If you truly want to build the soul, the only way is through effort, curiosity, and the discipline of learning from the ground up.
Lessons From Career
When I was attached to a big bank like Citi, I carried pride and ego. People looked at me differently. Even today, I sometimes get interview calls simply because of that association. Now, at Coforge, I see how treatment changes depending on the brand behind you.
Mainstream in Everyday Life
This preference for the mainstream isn’t limited to careers — it applies to daily choices too.
Example1
Mainstream: People still prefer Maggi in the evening over Bambino or sewaiya.
Me : In my hostel days, I found fulfillment in simple snacks: saving a roti from lunch and eating it with chawanprash, milk, and cornflakes. At home, we valued food directly from nature instead of packaged or processed options. Even today, I cook my own noodles or burgers on Saturday evenings to satisfy my taste buds, rather than eating street food — even though I was born in Delhi.
Example 2
Mainstream: People prefer tea and coffee as daily drinks.
Me: As a child, I avoided them, preferring nuts and dry fruits with milk. As guided by my mother, I would think long-term and would prefer healthy options over short term gratification.
The Power of Asking
Why did this happen to me? Because I questioned. I asked: Why? How? Whom? For whom? That questioning led me toward enlightenment. I even questioned my Gurus, which may have gone wrong — but my curiosity was bigger than my peers.
Question. Ask. Observe. I felt this lacking among people. My observation power is strong, and it has shaped how I see the world.
Closing Thoughts
How do you observe? Let me know in comments.
Honestly, If you’ve reached here, it means you carry questions — you are seeking, you are a thinker. And it is that very questioning that led you to my words.
Keep going. Have patience. It’s something I lacked, but I believe you will find it within yourself. 😉
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