Articles

The transparency gold standard just had its worst year.

In late May 2026, Rainbow Six Siege sat at 66,877 concurrent players on Steam. Its 24-hour peak was 85,238, and the tracker carried a…

The Game That Forgot Its Own Name

A reviewer published his Bleeding Edge review on Kotaku six days after launch. The headline named his own memory loss as the only thing…

The Opposite of PUBG: Why Single-Axis Differentiation Is a Coupon, Not a Strategy

Two screenshots, same week, September 2017.

Why “Better Than Mario” Was the Worst Strategy in Game Industry History

A kid walks into a Sears in 1993. Two demo kiosks. Mario on one, Sonic on the other. He plays Mario for ninety seconds. Smiles. Puts the…

Your Game’s Name Is a Contract. Here’s What Happens When You Break It.

On June 10, 2018, Todd Howard walked onto the E3 stage and broke a twenty-year promise with six words. Fallout 76 would be entirely online…

Journey Destroyed Every Feature and Won Everything

March 2012. A character with no face, no name, and no arms walks into a desert. There’s a mountain on the horizon. That’s it.

The RPG That Killed Combat and Won Everything

Every RPG ever made had combat. Then one didn’t. It won.

They Said Nothing. Then They Shipped Everything. Then They Won.

How Hello Games rebuilt player trust after gaming’s most toxic launch. Not with apologies or roadmaps, but with 39 free updates and…

How Doom and PUBG become million dollar games and how to replicate their success

Great games don’t “compete.” They rewrite what the genre is allowed to be.

Why “My game is for Everyone” quietly kills it before launch

A Better Game seldom beats Being First

If a video game creates a new category, then it’s likely to become the undisputed leader. But being first does not automatically mean your…

Video Game Marketing Is a Battle of Categories

Before you design another feature, claim the category.

How to avoid the same tragic fate of Pippin

How the laws of Positioning decide whetever your game becomes a legend...or a flop.

I Made a Really Cool Game, but Nobody Wants to Download It. Why?

Why great games fail when you ignore the most important rule in marketing

How to replicate the success of Cuphead

What happens if you take a classic run-and-gun game and merge it with the design of American 1930s cartoons?

The 4 Fundamental steps to design a video game to beat the competition

In the previous article, we explored the importance of the concept of positioning for the development of a successful video game. We saw…

The Battle for the Player’s ind

Why Positioning (and not code, graphics, or marketing campaigns) is the real deal to making a game that sells in today’s saturated market.

Why most Indie Games fail (and how Positioning can save yours)

You can make the most beautiful game in the world…and still fail.