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Articles · Rebeauty Atlas

AI

ZE ZeroGPU · ZeroGPU

Domain In, IAB Out: Introducing the ZeroGPU Domain IAB Classifier

A specialized small language model that classifies raw domains into IAB categories with higher accuracy than GPT-5.4 Nano, at about 50x the…

Jul 14, 2026 · 3 min read · 0 claps #iab-categorization-api #adtech #ai

Domain In, IAB Out: Introducing the ZeroGPU Domain IAB Classifier

MKT ECO

AL Alan Ronis

83% of People Won’t Remember Your Ad Tomorrow. AI Is Making It Worse.

A new Adobe study found only 17% of consumers can recall an ad 24 hours after seeing it. That number has always been bad. What’s new is…

Jul 09, 2026 · 6 min read · 0 claps #digital-marketing #marketing #advertising

ECO

AN Aner Luz

The Ad Market Is Growing Faster Than Ever But Publisher Revenue Is Declining… Here’s Why.

Global advertising spend is projected to reach $1.39 trillion in 2026, according to WARC’s latest forecast — growing 11.5% year over year…

Jul 06, 2026 · 5 min read · 0 claps #adtech #marketconsolidation #publishers

The Ad Market Is Growing Faster Than Ever But Publisher Revenue Is Declining… Here’s Why.

SPT TCH MKT SOC

AC Aceex

Regulation & Performance: Why Privacy Compliance Has Become a Performance Issue, Not Just a Legal…

For years, privacy regulation was largely viewed as a legal responsibility. Compliance teams managed consent, updated policies, and made…

Jul 05, 2026 · 4 min read · 0 claps #compliance #data-regulation #adtech

Regulation & Performance: Why Privacy Compliance Has Become a Performance Issue, Not Just a Legal…

SPT MKT ECO AI

AL Alan Ronis

Brand Safety Is Finally Entering the Walled Gardens. But Is It Real?

Peer39, DoubleVerify and IAS are all expanding verification inside Meta, Google and TikTok. The industry is calling it progress. The honest…

Jul 02, 2026 · 6 min read · 0 claps #digital-marketing #programmatic #digital

AI

ZE ZeroGPU · ZeroGPU

ZeroGPU Launches Specialized AI Models for Adtech, Cutting Token Costs by More Than 5x

ZeroGPU is building small language models that run at the edge for media, adtech, and other high-volume AI workflows, handling IAB…

Jun 26, 2026 · 3 min read · 1 claps #adtech #small-language-model #llm

ZeroGPU Launches Specialized AI Models for Adtech, Cutting Token Costs by More Than 5x

SPT MKT ECO

AL Alan Ronis

The CTV OS War Just Started. Here’s Who’s Fighting and What They’re Really After.

Fox just paid $22 billion for Roku. The Trade Desk built its own OS. Amazon, Google, Samsung and LG already have theirs. This isn’t about…

Jun 25, 2026 · 7 min read · 0 claps #programmatic #digital-marketing #digital-advertising

MKT ECO

MO Motiv Intelligence

TV에서 본 광고, 모바일 행동으로 이어질 수 있을까? — 기부 캠페인 크로스디바이스 사례

대부분의 브랜드 캠페인은 도달률(Reach)로 성과를 측정한다.

Jun 22, 2026 · 3 min read · 0 claps #ctv-advertising #cross-device #adtech

TV에서 본 광고, 모바일 행동으로 이어질 수 있을까? — 기부 캠페인 크로스디바이스 사례

SPT MKT TCH

AL Aleksander Sekowski

VASTlint is now on PyPI: VAST validation for your Python backend

If you run a DSP, an SSP, an ad server, or any kind of video trafficking pipeline, you have almost certainly written code that tries to…

Jun 19, 2026 · 8 min read · 2 claps #adtech #ctv-advertising #programmatic-advertising

VASTlint is now on PyPI: VAST validation for your Python backend

SPT MDA MKT ECO

AL Alan Ronis

The DSP Has Been the Brain of Programmatic for 15 Years. PubMatic Just Challenged That.

Decision Fabric, launched June 1, moves AI targeting inside the SSP. It sounds technical. The implications aren’t.

Jun 18, 2026 · 5 min read · 0 claps #programmatic #digital-marketing #adtech

ECO

AD A.drop

[Founder Notes #2] 広告プラットフォームの構築に1年もかける必要はない。

前回のノートで、私たちは少し居心地の悪い事実にたどり着きました。需要はあった。仕組みがなかった。広告主はすでに来ていて、難しいのは、誰かが「広告を出したい」と言った後に起こる、すべてのことだったのです。

Jun 18, 2026 · 0 min read · 0 claps #startup #build-in-public #saas

[Founder Notes #2] 広告プラットフォームの構築に1年もかける必要はない。

ECO

AD A.drop

[Founder Notes #2] Building an Ad Platform Shouldn’t Take a Year.

In the last note, we landed on an uncomfortable truth. The demand was there. The system wasn’t. Advertisers were already showing up; the…

Jun 18, 2026 · 4 min read · 0 claps #startup #build-in-public #saas

[Founder Notes #2] Building an Ad Platform Shouldn’t Take a Year.

MKT ECO

AI AI Digital

The Two Biggest Reasons Native Advertising Is Winning in 2026

Native advertising has matured into an accountable, brand-safe, and scalable way to reach people in the environments they trust. Here are…

Jun 17, 2026 · 4 min read · 0 claps #adtech #native-advertising #digital-marketing

The Two Biggest Reasons Native Advertising Is Winning in 2026

ART MDA

MA Maksym Mashnytskyi

Why FAST margins break at scale, and the five architecture decisions that decide whether you’re…

You launched forty FAST channels in two years. Viewing hours are up. Your delivery bill grew faster than your ad revenue, and finance wants…

Jun 17, 2026 · 10 min read · 0 claps #fast #media-streaming #ctv

Why FAST margins break at scale, and the five architecture decisions that decide whether you’re…

SPT MKT ECO

FU Fusify

Why SDK vs Non-SDK Traffic Matters More Than You Think

Less than 6% of the time people spend on their phones happens in a browser — almost everything else takes place inside apps. That single…

Jun 17, 2026 · 4 min read · 6 claps #advertising #adtech #programmatic

Why SDK vs Non-SDK Traffic Matters More Than You Think

MDA

PE Performistsingapore

The Hidden Revenue Leaks Costing Publishers Up to 30% of Ad Income (And How to Fix Them)

Most publishers don’t have a traffic problem.

Jun 17, 2026 · 3 min read · 0 claps #ad-revenue #publisher-revenue #monetization

The Hidden Revenue Leaks Costing Publishers Up to 30% of Ad Income (And How to Fix Them)

ART MKT TCH

MA Madhur Lalit

Google Wallet as an Ad Outcome: Skipping the Cold Start Problem

An architecture note on shipping Google Wallet pass delivery without creating a new placement type

Jun 16, 2026 · 5 min read · 3 claps #adtech #android #android-sdk

Google Wallet as an Ad Outcome: Skipping the Cold Start Problem

SPT MKT ECO

AC Aceex

Small Players in Programmatic: Can Smaller Companies Really Earn?

Programmatic advertising often looks like a market built only for large players.

Jun 16, 2026 · 6 min read · 0 claps #revenue #adtech #programmatic

Small Players in Programmatic: Can Smaller Companies Really Earn?

MKT ECO

MO Motiv Intelligence

비성수기 시장에서도 성장세를 유지한 주류 브랜드 CTV 광고 사례

시장 전체 수요가 감소하는 시기에는 광고 성과를 해석하는 기준도 달라진다. 모든 브랜드의 구매 지표가 함께 하락하는 환경에서는, 절대 수치보다 시장 대비 상대 성과가 더 중요해지기 때문이다.

Jun 16, 2026 · 2 min read · 0 claps #ctv-advertising #connected-tv #adtech

AI ECO GEN MKT

AN Angeles Ventures

PortCo Update: Scowtt Partners with LiveRamp and Brings on a New CFO

Scowtt is on a mission to rewire how enterprises grow. Founded in 2024 by CEO Eduardo Indacochea, who spent nearly two decades building…

Jun 12, 2026 · 2 min read · 0 claps #artificial-intelligence #marketing #venture-capital

PortCo Update: Scowtt Partners with LiveRamp and Brings on a New CFO

SPT MKT ECO

AI AI Digital

DSP vs SSP vs Ad Exchange: What’s the Difference

Programmatic advertising powers most digital ad transactions, yet the technology behind it remains opaque to many marketers and publishers…

Jun 12, 2026 · 19 min read · 0 claps #adtech #programmatic-advertising #digital-advertising

DSP vs SSP vs Ad Exchange: What’s the Difference

AI MKT

DA Daniac Aurore

The Gold Medals Go To AdGreetz & BizgreetzAI®.

We are thrilled to share that AdGreetz has just been recognized with two prestigious honors — adding to a growing record of industry…

Jun 11, 2026 · 2 min read · 0 claps #awards #adtech #ai

The Gold Medals Go To AdGreetz & BizgreetzAI®.

MDA SPT

YA Yamoksh Verma

The Click That Lied: A Developer’s War Against Ad Fraud

A story about impressions, signatures, and the sneaky attack hiding in a single nanosecond.

Jun 10, 2026 · 7 min read · 1 claps #security #adtech #hmac

The Click That Lied: A Developer’s War Against Ad Fraud

MKT

MA Mars Media Group

AI in campaign execution is already here

AI in campaign execution is often treated as a future idea. In practice, it is already part of how high-scale campaigns are managed. The…

Jun 10, 2026 · 1 min read · 0 claps #adtech #mobile-user-acquisition #ai-ads

AI in campaign execution is already here

SPT MKT ECO

AL Alan Ronis

Google Is Sending 22% Less Traffic to Publishers Than a Year Ago. What Should You Do?

New data published this week shows the traffic crisis for publishers is accelerating. Here’s what the numbers say, why removing ads won’t…

Jun 10, 2026 · 6 min read · 0 claps #programmatic #publishing #digital-marketing

SPT MKT ECO

FU Fusify

Why In-App Advertising Is a Critical Channel for User Acquisition

The more time users spend inside apps, the less effective traditional acquisition channels become. And yet, most strategies still revolve…

Jun 10, 2026 · 5 min read · 5 claps #in-app-advertising-market #adtech #user-acquisition

Why In-App Advertising Is a Critical Channel for User Acquisition

AI MKT ECO

EU Eugene "Evgenii" Nelepko

How we are building Cursor for Marketing and Brand Managers

This week we put two very different brands through the same wringer with Watchable: Amex, all deep blue restraint and “the cardmember is…

Jun 10, 2026 · 9 min read · 0 claps #brand-marketing #aicreative #prompt-engineering

MKT ECO MDA

AI AI Digital

What is OTT Advertising: Formats & Strategy

The shift from cable boxes to streaming apps has created one of the most significant opportunities in digital marketing. OTT advertisingnow…

Jun 09, 2026 · 23 min read · 0 claps #adtech #digital-marketing #ott

What is OTT Advertising: Formats & Strategy

SPT MKT ECO

XA Xapads Media

DSP vs Ad Server: Understanding the Core Difference in Programmatic Advertising

The AdTech Question Every Marketer Eventually Faces

Jun 09, 2026 · 2 min read · 0 claps #programmatic-advertising #adtech #digital-advertising

DSP vs Ad Server: Understanding the Core Difference in Programmatic Advertising

SPT MKT ECO MDA

AL Aleksander Sekowski

Bundle ID Fraud in CTV Is a Trust Failure

Pixalate’s latest CTV reports point to a bigger problem than bad metadata: too much of the market still buys app identity claims before it…

Jun 08, 2026 · 6 min read · 0 claps #ctv-advertising #programmatic-advertising #ad-fraud

Bundle ID Fraud in CTV Is a Trust Failure

SPT MDA MKT

AD A.drop

動画広告を求める広告主に選ばれる方法

最近、マーケターの間で動画は最も強力な広告フォーマットの一つに挙げられています。短い時間の中でメッセージ、雰囲気、CTAを一度に伝えられ、静的なバナーと比べて滞在時間やブランド想起率において比べものにならない強みを持っているからです。そのためか、最近のAdNote広告主はますます…

Jun 08, 2026 · 10 min read · 0 claps #adtech #programmatic-advertising #publisher-monetization

SPT MDA MKT ECO

AD A.drop

How to Win Over Video-First Advertisers

These days, marketers consider video one of the most powerful ad formats out there. In just a few seconds, it delivers the message, the…

Jun 08, 2026 · 7 min read · 0 claps #adtech #ad-operations #publisher-monetization

SPT MKT ECO

XA Xapads Media

How the Programmatic Ad Tech Stack Works: A Marketer’s Guide to Smarter Advertising

Jun 07, 2026 · 2 min read · 0 claps #programmatic-advertising #adtech #digital-marketing

SPT MKT TCH

ZN Z N

Demand-Aware Budget Pacing: A Probabilistic Feedback Controller

Spending an advertiser’s daily budget across the day — and why “spend it evenly” is the wrong answer.

Jun 06, 2026 · 5 min read · 2 claps #adtech #programmatic-advertising #software-engineering

Demand-Aware Budget Pacing: A Probabilistic Feedback Controller

AI

MA Madhur Lalit

Agentic Engineering in Ad Tech: Designing a Creative Review Loop for Apex Ads

Ad tech is full of high-speed systems. An SDK has to be lightweight, an ad server has to be fast, and a demand platform has to make…

Jun 06, 2026 · 4 min read · 0 claps #android #adtech #agentic-ai

Agentic Engineering in Ad Tech: Designing a Creative Review Loop for Apex Ads

TCH MKT

RY Ryan Williamson

The AdTech Leader’s Guide to Retail Media Networks

It is not news that third-party tracking has become less viable. And then there are the increasingly stringent consumer privacy concerns…

Jun 05, 2026 · 3 min read · 0 claps #adtech #ad-tech-industry #retail-media-network

The AdTech Leader’s Guide to Retail Media Networks

AI ECO

ST Strategy Piku

India May Be Rebuilding Marketing From the Ground Up

For much of the digital era, India occupied a relatively predictable position within the global technology ecosystem. It was where systems…

Jun 05, 2026 · 5 min read · 0 claps #artificial-intelligence #adtech #marketing-strategies

India May Be Rebuilding Marketing From the Ground Up

SPT MKT

BI BidsCube

Preferred supply paths: how publishers can become a priority for DSP budgets

Today, you can have the best quality traffic and still remain invisible to demand partners. This is because DSPs buy paths, not traffic. It…

Jun 04, 2026 · 7 min read · 0 claps #adtech #programmatic #supply-path-optimization

Preferred supply paths: how publishers can become a priority for DSP budgets

TCH HUM

CH Christian Baghai

The Machine That Ate Your Privacy Is Being Rebuilt Without the Teeth

Let’s be honest about something. The internet was never free. You just didn’t see the invoice.

Jun 04, 2026 · 29 min read · 0 claps #federated-learning #data-privacy #surveillance-capitalism

HUM AI

SR Sria Louis

From Click to Conversion, Part 4: Yoshikawa & Imai (2018) [AdTech]

About this series

Jun 02, 2026 · 8 min read · 0 claps #adtech #machine-learning #conversion-optimization

From Click to Conversion, Part 4: Yoshikawa & Imai (2018) [AdTech]

MKT AI

SY Sylwester Mielniczuk

The Hidden Robbery of a Digital Lifetime

The greatest theft of the internet age did not look like theft.

Jun 02, 2026 · 7 min read · 0 claps #adtech #surveillance #capitalism

The Hidden Robbery of a Digital Lifetime

AI HUM

CR Criteo Tech · Criteo Tech Blog

Introducing CLEPR, our model for semantic understanding

Author: Paul Coursaux

Jun 02, 2026 · 8 min read · 2 claps #adtech #machine-learning #ai

Introducing CLEPR, our model for semantic understanding

SPT MDA MKT

AD A.drop

애드테크를 이해하기 어려운 이유 Best 4 — 입문자를 위한 Tip

업계 6년차임에도, 애드테크가 어려운 이유

Jun 02, 2026 · 5 min read · 0 claps #adtech #publisher-monetization #ad-operations

MKT ECO

MO Motiv Intelligence

발렌타인데이 시즌, CTV 광고로 시장점유율 46.8% 성장한 초콜릿 브랜드 사례

발렌타인데이는 초콜릿 브랜드들에게 가장 경쟁이 치열한 시즌 중 하나다. 주요 브랜드들의 광고 물량이 동시에 집중되는 시기인 만큼, 단순 노출 확대만으로는 소비자의 선택을 만들기 어렵다.

Jun 01, 2026 · 3 min read · 0 claps #ctv-advertising #connected-tv #adtech

발렌타인데이 시즌, CTV 광고로 시장점유율 46.8% 성장한 초콜릿 브랜드 사례

SPT MDA MKT

AD A.drop

アドテックが難しい理由 Best 4―初心者のためのTip

業界6年目でも、アドテックが難しい理由

Jun 01, 2026 · 6 min read · 0 claps #adtech #programmatic-advertising #publisher-monetization

SPT MDA MKT

AD A.drop

Why AdTech Is So Hard to Grasp: 4 Reasons, Plus Tips for Beginners

Why AdTech Still Feels Hard — Even After 6 Years in the Industry

Jun 01, 2026 · 4 min read · 0 claps #adtech #ad-operations #publisher-monetization

Why AdTech Is So Hard to Grasp: 4 Reasons, Plus Tips for Beginners

SPT MKT MDA

CA Causalfunnel

Programmatic Buying Made Simple: How Digital Ads Really Work

If you’ve ever wondered how ads seem to follow people across websites, apps, videos, and streaming platforms, you’re already seeing…

May 31, 2026 · 4 min read · 0 claps #programmatic-buying #real-time-bidding #adtech

Programmatic Buying Made Simple: How Digital Ads Really Work

HUM AI

SR Sria Louis

From Click to Conversion, Part 1: Exponential Distribution & Survival Analysis [AdTech]

About This Series

May 31, 2026 · 6 min read · 5 claps #adtech #machine-learning #survival-analysis

From Click to Conversion, Part 1: Exponential Distribution & Survival Analysis [AdTech]

SPT MKT MDA

AL Aleksander Sekowski

An IP Address Is Not an Identity in CTV Fraud

The new May 2026 IPv6 watchlist shows why network signals still matter and why blocklists alone are not enough.

May 30, 2026 · 4 min read · 0 claps #adtech #programmatic-advertising #streaming

An IP Address Is Not an Identity in CTV Fraud

ECO MKT

AR Arima

Synthetic Data in Marketing: Live From MeasureCamp New York

What exactly is synthetic data, and what does it actually mean for your marketing practice?

May 29, 2026 · 1 min read · 0 claps #newsroom #synthetic-data #marketing-analytics