#behavioural-change

What Duolingo Understands About Human Behaviour

There are many products that solve problems effectively.

Why Is Quitting Smoking So Hard?

Inside Coaching Practice: Credentials, Culture, and Supervision

Coaching as a profession has moved far beyond unsolicited personal advice. In fact, coaching has matured into a structured, evidence-based…

The Habit Trap: Why You Keep Quitting the Good Stuff

A simple explanation of why your brain prefers instant rewards — and how that shapes your daily behavior

Designing With Responsibility: The Part of UX We Don’t Talk Enough About

Rethinking ethics, influence, and responsibility in UX design

Awareness Without Action: Understanding Social Resistance to Premarital Screening in Pakistan

Written by: Haniya Syed, MS Sociology Scholar, IIUI

Why Environmental Awareness Doesn’t Always Lead to Sustainable Action

Why Americans would move south if they used Celsius

Or why scales matter for measures

The Plastic Surgery That Changed My Life

The first time I heard about plastic surgery, I was completely wowed. The idea that someone could change and correct something they didn’t…

The Forgotten Half of Behavioural Change: Why We Should Study Success, Not Just the Problem

Some years ago we were working with a client who asked us to conduct a literature review on how to encourage drivers to stay within speed…

Driving on the wrong side

2w and 4w vehicles drive with impunity on the wrong side without attracting fines.